Sr Content Marketing Specialist

About the position

Under general supervision, this position supports marketing initiatives through copy development and strategy. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing written content for websites, email and other marketing and sales collateral.

Responsibilities

• Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar
• Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
• Research facts to ensure accuracy and eliminate errors and misstatements
• Review all marketing materials to correct errors in grammar, spelling, usage, facts and style
• Develop sales content for presentations, RFP templates and trade show events
• Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral
• Work in a team environment and collaborating on content ideas and goals
• Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads
• Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
• Measure and optimize content on a regular and ongoing basis
• Conduct research and interviews for writing assignments
• Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
• Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast)
• Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform
• Work cross-functionally with digital and social media teams to optimize content for digital channels

Requirements

• Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field
• At least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department
• Strong portfolio

Nice-to-haves

• Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred
• Writing and editing skills including experience in market research, copywriting or content management
• Ability to work from a content calendar and meet deadlines
• Ability to work in a team environment and collaborate on strategy
• Knowledge of various styles of writing (AP, APA, MLA, Web, etc)
• Impeccable attention to detail and quality of communication materials developed
• Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics

Benefits

• Medical benefit
• Dental benefit
• Vision benefit
• 401(k) retirement plan
• Life insurance
• Short-term and long-term disability coverage
• Paid time off commensurate with tenure (includes vacation and sick time)
• Six weeks of paid maternity leave along with two weeks of paid parental leave
• Six paid holidays annually