About the position
At Travero, we believe there is always a way to get to YES; that innovative thinking can overcome any challenge; that being a good partner means delivering – every time; that silos are something you see out the window, not at the office; and that success requires agility and ambitious action. With experts in freight brokerage, rail and barge terminal services, warehouse management and transloading, Travero gives customers a one-stop shop for customized supply chain solutions so they can focus on the thing they care about most - growing their business. Travero, a wholly owned subsidiary of Alliant Energy, is a logistics solutions company with more than 100 years of experience in freight management and delivery. Are you a proactive problem solver who thrives on data, creativity, and results? We’re looking for a Senior Digital Marketing Consultant to lead and execute high-impact digital strategies that drive measurable growth. This hybrid role (onsite 2–3 days per week) offers the perfect balance of collaboration and autonomy within a small, agile team. You’ll shape compelling digital experiences and develop content that resonates with B2B audiences. With deep expertise in SEO, paid media, web optimization, and content strategy, you’ll help drive performance across the full digital journey. You’ll collaborate with internal team members and external partners to ensure alignment, consistency, and results. If you’re ready to lead digital marketing initiatives that make a real impact, we’d love to hear from you.
Responsibilities
- Develop and implement digital marketing strategies focused on improving lead generation, engagement, and conversions.
- Lead all web development projects, ensuring websites are optimized for performance, user experience, and conversion.
- Execute SEO strategies, including keyword research, on-page/off-page optimization, and technical enhancements.
- Manage digital advertising campaigns (Google Ads, LinkedIn Ads, programmatic), continually optimizing for improved efficiency and ROI.
- Analyze digital marketing performance data across paid and organic channels, providing actionable insights and recommendations.
- Optimize landing pages, ad content, CTAs, and digital experiences to enhance user engagement and increase conversion rates.
- Collaborate with internal marketing team and external partners to ensure digital strategies align with broader marketing goals.
- Stay current with digital marketing trends, best practices, and emerging technologies.
Requirements
- Bachelor's Degree in Marketing, Communications, Business or related field.
- 5+ years of experience in digital marketing (SEO, paid media, conversion optimization).
- Proven experience in a B2B marketing setting, preferably involving technical products or complex sales cycles.
- Strong proficiency with Google Analytics, Google Ads, LinkedIn Ads, and other digital advertising platforms.
- Experience using SEO and A/B testing platforms.
Nice-to-haves
- Experience in project management.
- Knowledge of conversion rate optimization (CRO).
- Strong analytical thinking skills.
- Creative problem-solving abilities.
Benefits
- Paid time off including vacation days, sick days, holidays, and parental leave for mothers, non-birthing parents, and adoptive parents.
- Healthcare, dental, vision and life insurance plans to cover you and your family.
- Company and matching contributions to 401K savings plan to help you save for retirement.
- Tuition reimbursement.
