About the position
This position will be located in West Palm Beach. Prospective candidates will be asked to relocate to WPB. The role involves driving the Marketing Analytics strategy and roadmap for the company, providing thought leadership in Customer and Partner Analytics, and designing, building, and supporting Marketing Analytics by assimilating signals from multiple sources. The information will be presented in a user-friendly way to stakeholders including Revenue, Marketing, GTM, Customer and Partner organizations, cross-functional users, and the leadership team. The candidate will partner with various teams to envision the best Marketing analytics capabilities and manage the user experience of how stakeholders consume marketing information. The role also includes developing unique insights about Customer and Partner through qualitative and quantitative research, implementing data governance policies, and building a best-in-class analytics team.
Responsibilities
- Drive Marketing Analytics strategy and roadmap for the company.
- Provide thought leadership in Customer and Partner Analytics.
- Design, build and support Marketing Analytics by assimilating signals from multiple sources.
- Present information in a user-friendly way to stakeholders.
- Partner with various teams to envision best Marketing analytics capabilities.
- Manage and improve the user experience of how stakeholders consume marketing information.
- Develop and deliver unique insights about Customer and Partner through qualitative and quantitative research.
- Implement data governance policies and procedures.
- Build a best-in-class team for data analytics.
- Create Analytics with maximum adoption from stakeholders.
- Drive a cultural change leveraging analytics and data science.
Requirements
- 12+ years of prior experience in Marketing (Customer and Partner Analytics).
- Experience in Business Intelligence, statistics, data science, and building Marketing Analytics programs.
- Exposure to the end-to-end Customer Management process.
- Experience in managing instrumentation and telemetry data from modern cloud platforms.
- 10+ years of experience in leading a team and working with cross-functional teams.
- Exceptional verbal and written communication skills.
Nice-to-haves
- Experience in leveraging AI in work processes, decision-making, or problem-solving.
- Thought leadership and influencing skills in Customer Analytics.
Benefits
- Base pay of $226,500 - $396,400.
- Equity (when applicable).
- Variable/incentive compensation.
- Health plans including flexible spending accounts.
- 401(k) Plan with company match.
- Employee Stock Purchase Plan (ESPP).
- Matching donations.
- Flexible time away plan.
- Family leave programs.
