Sr. Dir, Product Marketing

About the position

Creators are Adobe's next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior product-marketing leader for Video, you will set the vision and go-to-market path that keeps Adobe the creator's destination, while exploring how to make a Creator's life easier through AI production and storytelling. This leader will partner deeply with Product, Design, Engineering, Research, and GTM teams to shape the products we build and deliver breakthrough Marketing strategies that drive acquisition, adoption, and revenue for this new vertical.

Responsibilities

• Become Adobe's authority on creator-video workflows, pain points, and AI-driven trends; translate insights into strategy and road-map requirements.
• Frame business cases, positioning, and packaging for new video capabilities; guide cross-functional teams to ship the right product, the right way.
• Build data-backed strategies to acquire net-new creators, drive activation, boost engagement, and expand revenue potential; partner with cross-functional teams to bring the vision to life.
• Recruit, develop, and inspire a team of senior and group PMMs; instill operating rigor, creative excellence, and a bias for action.
• Champion Adobe's vision for video creation with executives, press, partners, and our community.

Requirements

• 15+ years in product marketing, growth, or related roles or equivalent practical experience.
• 8+ years leading high-performing teams.
• Proven success in consumer or creator technology sector.
• BS in Marketing, Business, or related field or equivalent practical experience.