Sr. Director, Field Marketing & Consumer Engagement

About the position

Ensure the effective execution of Monster Energy Company Marketing programs throughout their marketing geography. The Sr. Director oversees a team of Field Marketing Managers, Consumer Engagement Regional Field Managers & Consumer Engagement Managers, Collegiate Managers, Sr. Ambassadors & MAT's providing accountability, facilitating communication and alignment between the Bottling Partners, Business Unit and HQ. He/she ensures the teams collaboratively work together on one marketing plan in alignment with Marketing goals and brand standards.

Responsibilities

• Lead communication of MEC's National Marketing message to the Field Marketing Teams, Consumer Engagement Teams, Collegiate Teams, the regional BU team, and Bottling Partners within the respective territory.
• Establish relationships to work cross functionally with all facets of MEC Marketing to ensure the development of required sales tools and programs.
• Provide proper training and coaching to FMM's, Consumer Engagement Teams, Collegiate Teams and BU Leadership on brand strategy, brand standards, processes and procedures, best practices, and execution expectations.
• Ensure all regional marketing programs are processed properly.
• Ensure Monster Energy's Field Sales teams receive best-in-class marketing support from Monster Energy and that marketing programs are leveraged to their fullest extent.
• Oversee Field Marketing & Consumer Engagement Teams in the development of regional marketing initiatives to ensure they include the relevant parties and that the subject matter is on-brand and all legal and logistical requirements are met.
• Work with Shopper Marketing Teams to ensure account-specific pass-through programs are matched with the accounts offering the highest ROI.
• Host regular conference calls and quarterly meetings with FMM's & Consumer Engagement Teams facilitating communication & instilling accountability for program execution.
• Remain connected and work in collaboration with SVP of Marketing Operations, other Sr Directors of Field Marketing/Consumer Engagement, Sr Director of Shopper Marketing, Sr Director of Partnership Marketing, and all other Marketing Operations leadership.
• Track and manage a BU Field Marketing budget.
• Work with Field Marketing Managers & Consumer Engagement Teams in the trade throughout the year sharing best practices.
• Perform additional marketing duties as assigned periodically.

Requirements

• Prefer a Bachelor's Degree in the field of Business.
• More than 10 years of experience in Field Marketing, Sales, Customer Marketing, Brand Management.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.