Sr. Director, Marketing

About the position

Sr. Director, Marketing Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Edwards is looking for an agile, goal-oriented and experienced leader to join the regional downstream organization in its efforts to boldly commercialize the TMTT portfolio in the US market from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) is dedicated to solving the complex challenges of mitral and tricuspid disease to transform treatment and significantly improve patients’ lives.

Responsibilities

• Play a key leadership role in TMTT US product launches, including development of launch strategy and key objectives, cross-functional and leadership alignment, roll out plan, and development of metrics to measure success.
• Hire, train, and develop a team of product experts to create and deploy effective marketing messaging, tailored campaigns, and key programs to drive growth in the US market.
• Apply deep product marketing expertise to shape positioning, messaging, and go-to-market strategies that resonate with healthcare providers and ultimately benefit patients.
• Champion a forward-looking marketing vision that aligns with business goals and anticipates market shifts, ensuring the team remains agile and focused on advancing therapy adoption.
• Translate strategic insights into actionable marketing initiatives that drive awareness, support clinical decision-making, and help more patients receive the therapies they need.
• Create and execute annual product marketing plans to effectively commercialize the Edwards TMTT portfolio to key stakeholders, including field teams, clinicians, and hospital administrators.
• Build capabilities to analyze clinical and market data, including market trends and competitor activity to assess regional needs and develop initiatives to meet objectives.
• Work closely with US field organization, including sales management, sales representatives, clinical specialists, and training teams, to identify barriers to growth and provide solutions.
• Lead the development and execution of integrated digital marketing strategies to enhance brand visibility, support therapy adoption, and improve patient access to innovative treatments.
• Foster a collaborative environment by building cross-functional relationships with global marketing, medical affairs, sales operations, and commercial teams.
• Develop strong working relationships with sales team through meeting participation, ride alongs, and case observations to maintain deep knowledge of our therapies, products and procedures.

Requirements

• Bachelor's Degree or Equivalent in a relevant field.
• Previous leadership experience including building and managing high performing teams.
• Experience working in marketing or healthcare industry.
• Experience launching complex medical device therapies, preferably in the cardiovascular space.
• Demonstrated track record in people management.

Nice-to-haves

• Master's Degree in business or marketing.
• Minimum 14 years of experience in marketing or 12 years with a Master’s degree preferred.
• Ability to provide strategic input to influence business decisions and solutions.
• Excellent communication skills and interpersonal relationship skills, including negotiating and relationship management skills with ability to drive achievement of objective.
• Recognized as an expert in own area with specialized depth within the organization.
• Expert understanding of related aspects of marketing concepts and principles.
• Expertise in understanding market share, pricing, ASPs, and competitive dynamics.
• Possession of strong clinical, disease state and product knowledge of areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
• Ability to foster and develop external relationships.
• Comfort managing competing priorities in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Outlook, PowerPoint, Excel, Teams, etc.).

Benefits

• Competitive salaries.
• Performance-based incentives.
• A wide variety of benefits programs to address the diverse individual needs of our employees and their families.