About the position
The Director of Owned Marketing is a key leadership role in the North America Marketing team responsible for developing and implementing strategies to enhance personalized customer journeys and optimize owned communication channels. This role will oversee the strategy and execution for email marketing, SMS and our customer loyalty program. The successful individual will leverage their proficiency in Owned Marketing to develop and execute a comprehensive communication strategy that aligns with the brands goals and objectives. They will utilize data-driven approaches to segment customers and create tailored content to deliver targeted messages that resonate with specific customer segments. Additionally, they will leverage data analytics tools to gather insights on customer behavior and monitor key performance indicators to evaluate the effectiveness of personalization efforts.
Responsibilities
- Develop and execute a comprehensive communication strategy that aligns with the brand's goals and objectives.
- Utilize data-driven approaches to segment customers based on various factors.
- Create and oversee the development of tailored content for emails, SMS, and marketing materials.
- Leverage data analytics tools to gather insights on customer behavior and engagement.
- Collaborate with the Martech COE team to implement necessary tools and platforms.
- Work closely with the media team to optimize the total consumer journey.
- Reimagine the brand loyalty program and integrate it into everyday communication.
- Conduct A/B testing and other experiments to evaluate performance.
- Manage and maintain relationships with MarTech, CRM, and Creative Agency vendors.
- Manage a team of professionals responsible for executing personalization and communication initiatives.
Requirements
- Proficiency in Owned Marketing strategies.
- Experience in developing communication strategies.
- Strong data analysis skills and experience with analytics tools.
- Ability to create tailored content for diverse customer segments.
- Experience in managing teams and providing mentorship.
Nice-to-haves
- Experience in the fashion industry.
- Familiarity with loyalty programs and customer engagement strategies.
- Knowledge of marketing technology and tools.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401 (K)
- Paid Paternity and Maternity leave
- Commuter Benefits
- Disability insurance
- Tuition assistance
