About the position
As a Senior Director of Performance Marketing Planning, you will serve as a key strategy lead within the Performance Marketing team--partnering with Performance channel leads and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. You will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the strategy to life. This new role will be a critical function for helping a newly formed in-house team develop the processes and planning skillsets to effectively deploy a large and dynamic media budget across a range of digital channels.
Responsibilities
- Leading the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture.
- Serve as steward of budget for all performance media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and partnering with Media Analytics on plans for incremental and claw back scenarios.
- Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.
- Promoting an environment of innovation through thought leadership and input into testing frameworks, in partnership with channel teams and Media Analytics.
- Identifying tooling and resource needs to enable more effective/efficient media planning capabilities.
- Overseeing direct reports in strategy development, providing training opportunities and assisting with their career progression.
Requirements
- 10+ years of experience working in paid media advertising comprising of media activation, multi-channel experience (search, social, programmatic).
- Media agency or in-house agency experience.
- Extensive experience developing, optimizing, analyzing and reporting on paid media campaigns across brand and performance objectives.
- Experience working with analytics teams on granular program tracking and reporting.
- Knowledge of testing methodologies and design principles. Experience developing hypotheses and assisting in test development/execution.
- Excellent communication skills, with the ability to identify and respond to situations quickly.
- Effective time management and project management skills.
- Bachelor's degree in Marketing, Communications, or related field.
Benefits
- Medical, dental and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- A variety of other discounts and perks
