About the position
At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. We are seeking a bold, results-driven Sr. Director, Performance Marketing to set and execute the digital vision for our Value Marketing portfolio-eight distinct brands serving diverse customer segments. In this highly visible role, you will own the digital acquisition strategy, lead best-in-class campaigns, and ensure our digital ecosystem drives measurable growth in awareness, demand generation, and sales performance.
Responsibilities
- Lead Digital Marketing Strategy: Serve as the overall leader for digital marketing across the Value Marketing portfolio, ensuring campaigns are performance-driven, brand-consistent, and customer-focused.
- Drive Acquisition: Build an integrated ecosystem for acquisition using personalization, localization, and retargeting to maximize ROI across brands.
- Channel Leadership: Oversee digital acquisition channels including affiliates, email marketing, e-tail execution, and direct response.
- Creative Oversight: Lead the development of digital copy, imagery, and on-site content that is on-brand, compelling, and conversion-oriented for our websites.
- Performance Management: Own digital analytics and reporting to forecast, optimize, and improve campaign performance; deliver actionable insights for demand generation and sales growth.
- MarTech: Set the vision for our MarTech stack and work cross-functionally to bring the roadmap to life.
- Collaboration: Partner closely with paid media, creative leadership, CX, and MarTech teams to ensure integration of digital into broader marketing campaigns.
- Agency & Vendor Management: Direct and manage multiple digital agencies, ensuring high-quality, efficient output.
- Innovation: Champion continuous improvement in digital marketing tools, strategies, and creative approaches to maintain a competitive edge.
Requirements
- 10+ years of progressive experience in digital marketing with a focus on 1:1 performance marketing.
- Proven track record of leading digital campaigns end-to-end for large, complex brands.
- Strong background in subscription, retail, or direct-to-consumer digital marketing.
- Experience managing significant budgets and demonstrating clear ROI from digital investments.
- Expertise in affiliate marketing, email, e-tail execution, and personalization.
- Proven success in partnering to develop an advanced MarTech stack.
- Strong creative instincts with an understanding of UX and conversion optimization.
- Proven success in managing and inspiring high-performing digital teams.
- Agency and client-side experience preferred.
Benefits
- Medical, dental, vision insurance
- Short and long term disability
- Basic life insurance, supplemental life insurance, AD&D insurance
- Identity theft protection
- Pet insurance
- Group home & auto insurance
- Matched 401(k) savings plan
- Stock incentive programs
- Up to 8 company paid holidays per year
- Up to 6 personal days per year
- Parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities such as overtime, shift differential, holiday pay, allowances
- Up to 15 days of vacation per year, which grows with additional service
