About the position
We are seeking a Senior Director of Product Marketing to lead our product positioning and messaging, pricing and packaging strategy, and enable revenue growth across product lines. Reporting directly to the Chief Marketing and Strategy Officer, you will partner cross-functionally with Product, Sales, and Customer Success to translate product capabilities into customer value and market success. As a key member of the Marketing Leadership Team, you will play a strategic and hands-on role in shaping Alation’s market presence, category leadership, and customer engagement. One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!
Responsibilities
- Define and execute differentiated positioning, compelling messaging, and strategic narratives for Alation’s products and platform.
- Own and orchestrate product launches, working with Product, Sales, and Enablement to bring new innovations to market effectively.
- Champion deep understanding of buyers, customer personas, and competitive landscape to inform positioning, analyst relations and sales strategy.
- Manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to shape perception, influence reports, and position Alation as a category leader.
- Equip Sales and Customer Success teams with powerful content, tools, and training to accelerate deal velocity and improve win rates.
- Collaborate closely with Product Management to shape roadmap narratives and ensure market needs are reflected in future innovation.
- Develop industry thought leadership content and partner with executives to establish Alation as a category-defining leader.
Requirements
- 10+ years of progressive experience in B2B SaaS, including 5+ years leading high-performing Product Marketing teams—ideally in enterprise and/or data-focused technology environments.
- Proven ability to craft compelling positioning and messaging for multi-product platforms, driving clarity and excitement across both technical and business audiences.
- Skilled at orchestrating and supporting multiple, high-impact product launches each quarter in fast-moving, cross-functional environments.
- Exceptional storytelling and communication skills, with a track record of aligning stakeholders and driving momentum at all levels of the organization.
- Strong cross-functional partner, with deep experience working closely with Product, Sales, Enablement, and Customer Marketing to bring go-to-market strategies to life.
- Metrics-minded and impact-driven; consistently uses data to refine strategy and demonstrate the business value of marketing programs.
- An empathetic and inspiring leader, passionate about mentoring teams, fostering growth, and building a strong culture of ownership, creativity, and collaboration.
Benefits
- Market-Leading Data Catalog Provider
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
