Sr. E-Commerce Marketing Manager

About the position

The Sr. E-Commerce Marketing Manager will play a pivotal role in Cricut's digital presence across various platforms in North America, including Amazon, Walmart & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup management, asset creation, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels.

Responsibilities

• Lead North America marketing strategy development and tactics
• Manage DSP marketing agency budget and strategy
• Collaborate and present to Executive Team on marketing strategy
• Facilitate marketplace strategies on Amazon, Walmart and all marketplaces
• Product page setup and management for Amazon
• Own paid media strategy (On & Off-Platform) for Amazon, including campaign setup, optimizations, and reporting
• Structure and own marketing plans that align with each channel's sales growth goals
• Creation and management of brand store content
• Creation of custom carousel images, enhanced content (Basic and Premium A+), and other digital assets
• Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc.)
• Owning and launching media strategies for up-and-coming e-commerce platforms
• Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut's image is harmonized across all e-commerce platforms

Requirements

• Bachelor's degree in business, marketing, graphic design, or related fields
• 10+ years of experience in digital marketing
• 6-8+ years of experience with Amazon Vendor Central or Seller Central
• 6-8+ years of experience with Amazon Advertising or similar e-commerce advertising platforms
• Extensive experience managing 1P (first-party) retail partnerships, with a strong understanding of forecasting, pricing, supply chain logistics, and retail media performance; 3P (third-party) marketplace experience is a plus
• Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT advertising across connected TV and streaming platforms
• Photoshop/image design experience strongly preferred
• Experience partnering with cross functional teams from sales & operations to product & brand marketing
• Previous experience or willingness to learn content management platforms (salsify)
• Passion for the customer - willing to go above and beyond to understand the consumer, and provide the best-in-class shopping experience
• Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

Benefits

• Competitive Medical, Dental, and Vision coverage
• 401(k) match
• Generous PTO
• Yearly lifestyle stipend to support wellness and passions
• Exclusive employee discounts