Cricutposted 23 days ago
Full-time • Senior
South Jordan, UT
Merchant Wholesalers, Nondurable Goods

About the position

The Sr. E-Commerce Marketing Manager will play a pivotal role in Cricut's digital presence across various platforms in North America, including Amazon, Walmart & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup management, asset creation, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels.

Responsibilities

  • Lead North America marketing strategy development and tactics
  • Manage DSP marketing agency budget and strategy
  • Collaborate and present to Executive Team on marketing strategy
  • Facilitate marketplace strategies on Amazon, Walmart and all marketplaces
  • Product page setup and management for Amazon
  • Own paid media strategy (On & Off-Platform) for Amazon, including campaign setup, optimizations, and reporting
  • Structure and own marketing plans that align with each channel's sales growth goals
  • Creation and management of brand store content
  • Creation of custom carousel images, enhanced content (Basic and Premium A+), and other digital assets
  • Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc.)
  • Owning and launching media strategies for up-and-coming e-commerce platforms
  • Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut's image is harmonized across all e-commerce platforms

Requirements

  • Bachelor's degree in business, marketing, graphic design, or related fields
  • 10+ years of experience in digital marketing
  • 6-8+ years of experience with Amazon Vendor Central or Seller Central
  • 6-8+ years of experience with Amazon Advertising or similar e-commerce advertising platforms
  • Extensive experience managing 1P (first-party) retail partnerships, with a strong understanding of forecasting, pricing, supply chain logistics, and retail media performance; 3P (third-party) marketplace experience is a plus
  • Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT advertising across connected TV and streaming platforms
  • Photoshop/image design experience strongly preferred
  • Experience partnering with cross functional teams from sales & operations to product & brand marketing
  • Previous experience or willingness to learn content management platforms (salsify)
  • Passion for the customer - willing to go above and beyond to understand the consumer, and provide the best-in-class shopping experience
  • Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload

Benefits

  • Competitive Medical, Dental, and Vision coverage
  • 401(k) match
  • Generous PTO
  • Yearly lifestyle stipend to support wellness and passions
  • Exclusive employee discounts
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