Sr Industry Marketing Manager - Logistics Service Providers

About the position

Blue Yonder is looking for a creative and dynamic solution and industry marketer with a solid understanding of third-party logistics and supply chain management to help Blue Yonder accelerate its leadership in supply chain transformation. In this role you will work closely with peers in marketing, industry and business strategy, and enablement teams to create the positioning, content and creative go-to-market strategies that ensure both sellers and buyers understand what high-impact Blue Yonder solutions are best suited to the specific needs of logistics service providers to help them realize the fulfill potential of their business and their supply chain.

Responsibilities

• Work closely with the marketing, product and industry teams on GTM strategies - including definition of target audience and ideal mix of solutions - to drive differentiated campaigns in market.
• Define industry specific, value-driven messaging and content that can be used in sales, awareness efforts and demand generation to drive deals.
• Align with broader Marketing organization to understand latest GTM plans, the relevance to the 3PL business and inclusion in GTM strategies, messaging and content.
• Understand the performance of the LSP business and make recommendations on content, messaging topics and GTM approaches to grow our market.
• Help define enablement materials and content for major accounts to support sales activity in must win deals, sharing relevant industry and solution knowledge, competitive intelligence and industry insights.
• Serve as a subject matter expert on Logistics Service Providers, supporting direct and indirect sales motions as well as key corporate and industry events.

Requirements

• Bachelor’s Degree, preferably in marketing or a hi-tech field, MBA/master’s preferred.
• 5+ years of marketing experience.
• 3+ years of services marketing experience preferably on SaaS solutions.
• Experience with and understanding of supply chain software.
• Understanding of AI tools for marketing that can assist in content design and delivery.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more.