About the position
At Beyond, we believe that everyone should "Be You!". Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person's individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.
Responsibilities
- Manage the Integrated Marketing Calendar: Oversee the scheduling and coordination of all marketing activities to ensure alignment and maximize efficiency.
- Own and Manage Creative Briefs: Serve as the integrated lead for 360-degree campaign reviews, ensuring that creative assets meet brand standards and campaign objectives.
- Insights & Data Collection: Leverage data & insights to inform plans and measure performance.
- Coordinate Integrated Channel Strategies: Collaborate with marketing channel leads and product owners to develop integrated strategies that optimize channel performance and drive overall marketing goals.
- Facilitate and Prioritize Marketing and Merchandising Requests: Act as a liaison between marketing and merchandising teams to prioritize product requests that support campaign objectives and align with business priorities.
- Manage and Drive Campaigns Across Channels and Departments: Take ownership of campaigns and projects, leading cross-functional teams to ensure a consistent customer experience and successful campaign execution.
- Build Processes for Integrated Marketing: Develop and implement processes and workflows to streamline integrated marketing efforts and improve overall efficiency.
- Understand and Manage Holistic Customer Experience: Gain a deep understanding of the customer journey across multiple marketing channels, identifying opportunities to enhance the customer experience and drive engagement.
- Perform Other Duties as Required: Take on additional responsibilities and tasks as assigned by manager and upper management, demonstrating flexibility and a willingness to contribute to team success.
- Follow Legal Policies and Guidelines: Adhere to all legal policies and guidelines related to marketing and advertising, ensuring compliance with industry regulations and standards.
Requirements
- Direct Marketing Experience: Minimum of 4 years.
- Retail or Ecommerce Experience: Minimum of 7 years.
- Bachelor's Degree in Marketing, Communications, or a related field.
- Business Acumen and Strategic Focus: Ability to identify growth opportunities and optimize strategies to drive business success.
- Exceptional Organizational Skills: Proficiency in managing multiple projects concurrently.
- Proficiency in Project Management Tools: Experience with platforms like Asana, Microsoft Planner, or similar tools.
- Strong Proficiency in Microsoft Excel and Office Programs.
- Financial and Analytical Aptitude: Detail-oriented with robust analytical and problem-solving skills.
- Quick Learner and Efficient Worker: Adaptability to thrive in a dynamic environment and grasp new concepts swiftly.
- Proficiency in Handling Operational Schedules and Production Work: Comfortable managing operational schedules and coordinating production workflows.
- Experience hiring and leading diverse teams.
Benefits
- 401k (6% match)
- Flexible Schedules
- Tuition Reimbursement, Leadership Development Program, & Mentorship Program
- Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women's Network, Women In Tech)
- And More…
