Sr. Manager/Associate Director, Global Recruitment Marketing

About the position

Syneos Health is seeking a strategic and hands-on recruitment marketing leader to elevate our global employer brand and attract top commercial talent across Deployment Solutions, Consulting, and Communications business units. This role partners closely with Talent Acquisition, HR, and business leaders across regions to position Syneos Health as an employer of choice in the life sciences industry.

Responsibilities

• Lead and execute global recruitment marketing strategies aligned with business goals and talent needs.
• Manage digital and social media campaigns, career site content, and global branding initiatives to drive candidate engagement.
• Collaborate with internal stakeholders and external partners to deliver high-impact campaigns.
• Ensure alignment with corporate communications and compliance standards across all global recruitment marketing efforts.
• Champion the Employee Value Proposition (EVP) and lead initiatives such as the Talent Ambassador Program to enhance employee engagement and retention.
• Develop scalable toolkits, templates, and self-service resources to support regional and local execution.
• Monitor and report on campaign performance, ROI, and channel effectiveness to inform data-driven decisions.
• Manage team of Employment Advertising specialists to construct business support and prioritize projects while ensuring unique needs by business and region are supported.
• Responsible for overseeing direct/external recruitment models as well as internal.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 7+ years of experience in recruitment marketing, employer branding, or digital advertising.
• Prior experience managing recruitment marketing professionals.
• Previous experience as a recruiter, sourcer, or similar.
• Experience working for a Marketing agency or Recruitment Process Outsourcing (RPO) firms.
• Strong understanding of global recruitment practices, technologies (CRM, ATS), and digital platforms.
• Excellent communication, project management, and stakeholder engagement skills.
• Ability to work effectively across time zones and cultures in a matrixed, global environment.
• The drive for self-development, the ability to collaborate, and an action-oriented work ethic.

Benefits

• Competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• Flexible paid time off (PTO) and sick time