About the position
We go where others won't, taking on some of the biggest public health challenges to protect and enhance millions of lives, and create a better, more secure world. Here, you will join passionate professionals who advance their scientific, technical and professional skills to develop products designed-to protect and enhance life. We are looking for an experienced and strategic Senior Manager, Consumer Marketing, to lead and scale our marketing initiatives across over-the-counter (OTC) retail and B2B channels. This position will be pivotal in driving brand awareness, product adoption, and commercial growth by developing integrated campaigns that reach consumers through retail/e-commerce and organizations purchasing our products to protect their employees and customers. This position requires strong cross-functional leadership, a deep understanding of omnichannel marketing, and a proven ability to connect customer needs with business objectives.
Responsibilities
- Lead the development of national and regional OTC marketing strategies across major retail and online channels (e.g., CVS, Walgreens, Amazon, Walmart).
- Oversee in-store promotions, e-commerce optimization, digital advertising, and conversion-focused campaigns.
- Drive the execution of high-impact retail programs in partnership with sales and shopper marketing teams.
- Develop and own the B2B marketing strategy targeting businesses, institutions, and organizations purchasing for workplace and customer safety.
- Create scalable programs and sales enablement tools that support customer acquisition and retention across sectors like education, hospitality, corporate, and transit.
- Partner closely with the B2B sales team on lead generation, messaging, and co-branded campaign materials.
- Build and manage cross-channel consumer marketing campaigns that blend traditional and digital tactics, including paid media, content marketing, social, email, and PR.
- Ensure all messaging is aligned with brand strategy, audience insights, and FDA guidelines for OTC healthcare products.
- Manage agency partners to ensure high-quality campaign execution and project delivery.
- Collaborate with internal stakeholders including Sales, Regulatory, Commercial Operations, Medical Affairs, and Supply Chain to align marketing plans with business operations.
- Set and monitor KPIs such as sales lift, market share, digital engagement, CAC, and ROI.
- Use performance insights and customer data to refine strategies and improve marketing effectiveness across both retail and B2B efforts.
Requirements
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
- 7+ years of progressive experience in consumer marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG.
- Demonstrated leadership in both retail/e-commerce and B2B marketing environments.
- Strong understanding of U.S. regulatory compliance related to healthcare marketing (e.g., FDA guidelines for OTC products).
- Experience marketing safety or health protection products to business or institutional clients.
- Knowledge of distributor or procurement channels in workplace wellness/safety and retail.
- Familiarity with marketing platforms like Salesforce and Power BI.
- Proven track record of driving measurable business results through integrated, data-informed marketing.
- Excellent leadership, project management, and cross-functional collaboration skills.
- Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment.
- Self-starter and independent performer.
- Proven ability to communicate professionally in a corporate environment.
- Quickly assess critical situations and identify issue resolution.
Benefits
- Estimated annual base salary ranges from $136,000 to $164,500.
- Eligibility for additional incentive compensation, including merit increases, annual bonus, and/or long-term incentives in the form of stock options.
- Comprehensive benefits package.
