About the position
The Sr Manager, Consumer Marketing role is a leadership position that develops a high-performing team responsible for the delivery of key outcomes through marketing strategy and communications. This leader possesses superior communication skills and a high level of executive presence while partnering cross functionally with Consumer & Market Intelligence, Product, Digital Business, Acquisition, Creative, and Marketing leadership teams ensuring product and program campaigns are effectively designed and delivered throughout the customer lifecycle. This leader will role model agility and adaptability and is energized by the spirit of continual improvement, as new ways of working are both influenced and supported by them. The team is comprised of Consumer Marketing Managers that work to understand business priorities and roadmaps in order to then analyze consumer insights and customer intelligence to inform go-to-market strategies for new products and programs. The team monitors performance, optimizes, and socializes campaign results. Team members both lead development of new ideas and business cases, as well as support marketing strategy development for other areas of T-Mobile that strive to communicate with the existing consumer base. As the team drives strategy, yet also needs to be fast-moving activators, the leader is highly strategic with the ability to 'see around the corner' to guide the team into the future and also dive into the weeds to support plan development and optimization if/where needed. This team has two Sr Manager, Consumer Marketing roles currently available! They will each need to operate autonomously; design strategy; define input and output goals; have command of their marketing pillar and success measurement.
Responsibilities
- Supports team with development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers.
- Partners with cross-functional teams including operations, analytics, finance, product management, product marketing, consumer intelligence and insights, acquisition, brand, creative, pricing and more to develop and implement customer plans.
- Responsible for seeing opportunities for improved results based on competitive landscape, business and campaign performance, and positioning linked to customer struggles.
- Leads new customer in-quarter business performance including tracking of results, preparing contingencies and development iterations of the plan in a competitive environment.
- Leads socialization of team plans and results with cross-functional leadership team.
Requirements
- Bachelor's Degree
- 7+ years' marketing experience
- 5+ years of people leadership experience in managing, coaching, and developing direct report(s).
- 5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing including a highly consumer centric POV.
- At least 18 years of age
- Legally authorized to work in the United States
Nice-to-haves
- MBA preferred
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
