Sr. Manager - Consumer Marketing

About the position

The Senior Manager of Consumer Marketing - Retail Channel is responsible for developing and executing strategic marketing initiatives that drive consumer engagement, brand awareness, and sales growth across retail channels. This role leads cross-functional teams to deliver integrated marketing campaigns, optimize the retail customer journey, and strengthen partnerships with key retail accounts.

Responsibilities

• Develop and implement consumer marketing strategies tailored to retail channels (e.g., home center, COOP, Mass, specialty, e-commerce).
• Align marketing plans with overall business objectives and retail partner goals.
• Lead annual planning and budgeting for retail marketing initiatives.
• Oversee the creation and execution of omnichannel marketing campaigns, including in-store promotions, digital activations, and co-branded initiatives.
• Collaborate with creative, media, and analytics teams to ensure campaigns are compelling and data-driven.
• Manage agency relationships and vendor contracts.
• Serve as the primary marketing liaison for key retail partners.
• Co-develop marketing programs with retail partners to drive sell-through and brand visibility.
• Support sales teams with marketing tools, presentations, and promotional materials.
• Leverage consumer insights, market research, and retail data to inform strategy and optimize performance.
• Track KPIs and ROI for all retail marketing initiatives and adjust tactics accordingly.
• Lead and mentor a team of marketing professionals.
• Foster a culture of innovation, collaboration, and accountability.

Requirements

• 8+ years' experience in consumer marketing, demonstrating growth in scope and responsibility across brand strategy, campaign development, and customer engagement initiatives.
• 3+ years' of progressive experience demonstrating leadership capabilities, including increasing responsibility in team coordination, project ownership, or cross-functional collaboration.
• Experience applying knowledge of retail dynamics, shopper behavior, and omnichannel marketing strategies to drive measurable outcomes.
• Experience in developing and executing integrated marketing campaigns and managing end-to-end projects, ensuring timely delivery and quality outcomes by coordinating cross-functional teams and engaging stakeholders (internal and external).
• Experience managing departmental or project budgets, including oversight of cost centers, tracking expenditures, and ensuring alignment with financial targets.
• US Passport Issued

Nice-to-haves

• Exceptional writing, editing, and verbal communication skills.
• Proven success growing and engaging retail audiences.
• Strong interpersonal and relationship-building skills, with the ability to influence and collaborate across all levels of the organization.

Benefits

• Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
• Immediate eligibility for Resideo benefits, including Medical, Dental, Vision insurance and 401K.