About the position
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide. The Senior Manager of Customer Shopper Marketing will serve as a strategic bridge between national brand initiatives and localized customer marketing execution across Shaw Industries’ residential flooring portfolio. Operating within the Southern Region, this role partners closely with sales leaders and top-tier clients, particularly independent flooring dealers, to tailor and activate co-marketing plans that drive sales, elevate brand presence, and deliver exceptional consumer experiences. With a focus on digital marketing, ROI measurement, and cross-functional collaboration, the position plays a pivotal role in translating national strategies into impactful regional programs, managing budgets and co-op funds, and continuously optimizing customer engagement across diverse channels including builder, retail, and home center segments. The ideal candidate has B2B2C shopper marketing and customer co-marketing experiences, along with strong digital campaign creation and measurement. This position will work from our southern region in the field (TX, OK, AR, LA, MS, AL, GA, FL, TN, SC). The preferred location is in the GA area, but will be open to other cities in the region as long within an hour from major international airport.
Responsibilities
- Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.
- Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the West geography.
- Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans.
- Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan.
- Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media.
- Manage and track annual marketing spend and effectiveness of spend by customer.
- Manage co-op/BDF funds with our customers to ensure they are used effectively.
- Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
- Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.
- Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer.
- Travel within the United States is required, both within the West geography (primarily) and to headquarters (Dalton, GA).
Requirements
- Degree in Marketing, Sales, Business Management or similar relevant subject and 5+ years of experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or the equivalent education and experience.
- Demonstrated ability to lead and collaborate with cross-functional teams.
- Excellent communication and interpersonal skills; strong presentation skills.
- Strong budget management and analytical skills.
- Must be action orientated and responsive in a very fast paced environment.
- Knowledge of digital marketing content and platforms and their measurement.
Nice-to-haves
- Preferred experience in working directly with Sales and customers to create and execute marketing plans, especially with independent retailers.
- Preferred experience in home renovation space either with retail or manufacture.
