Sr. Manager, Digital Account-Based Marketing

About the position

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Responsibilities

• Work cross-functionally with sales, marketing teams, and operations to deliver personalized campaigns that deepen account engagement, shorten sales cycles, and drive pipeline for our merchant solutions.
• Define and execute global ABM programs tailored to strategic accounts across our business units.
• Develop tiered ABM programs (1:1, 1:few, 1:many) aligned to global go-to-market strategies and sales priorities.
• Orchestrate digital marketing campaigns across key channels (paid media, email, social, website personalization, webinars, and content syndication) targeting buying committees within strategic accounts.
• Collaborate with marketing teams to localize and deploy programs in-market.
• Serve as a strategic partner to sales leadership; co-develop account plans and integrate ABM efforts with account-based selling strategies.
• Provide sales teams with insights, messaging guidance, and enablement assets tailored to in-market opportunities.
• Leverage ABM and marketing tech platforms such as Demandbase, 6sense, Marketo, Salesforce, and LinkedIn to deploy campaigns and track engagement across accounts.
• Use intent data, firmographics, and behavioral insights to refine targeting and personalize engagement at scale.
• Establish and track key ABM metrics (e.g., account engagement, pipeline influence, win rates, velocity).
• Continuously optimize campaigns based on performance data and stakeholder feedback.

Requirements

• Bachelor's Degree
• Typically Minimum 8 Years Relevant Experience

Nice-to-haves

• Proven success leading ABM campaigns targeting enterprise customers within global or highly regulated industries (e.g., financial services, payments, banking, fintech).
• Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics.
• Proficient in marketing automation (e.g., Marketo), CRM (Salesforce), and ABM platforms (Demandbase, 6sense, or similar).
• Data-driven mindset with ability to translate insights into action.
• Excellent collaboration and communication skills; comfortable working across global and regional teams.