The Senior Manager, Digital Product is responsible for leading product development teams focused on enhancing the MyActiveHealth platform that impacts 17M lives. This role requires expertise in digital product management, public health, and behavior change strategies. The individual will drive the product vision, manage stakeholder relationships, and collaborate with business units to execute strategic initiatives that improve population health outcomes through technology-enabled behavior change and engagement. A key focus of this role is the end-to-end management of the rewards experience within the MyActiveHealth platform. This includes designing and implementing incentive structures that motivate users to engage in healthy behaviors, track their progress, and achieve wellness goals. The role will oversee the development of personalized rewards programs that resonate with diverse user demographics, ensuring that incentives are not only appealing but also aligned with the overall health objectives of our members. With a strong focus on creative problem-solving and reducing user friction, the Product Manager is committed to identifying and eliminating pain points for members, delivering a seamless and rewarding experience. By addressing barriers to engagement, this role directly influences fiscal outcomes for both members and the organization, ensuring that features are designed to minimize complexity and maximize value. Additionally, this position involves reporting on the effectiveness of these incentive programs to our customers, providing insights into user engagement, behavior change outcomes, and overall program success. The Product Manager will work closely with analytics teams to gather and interpret data, translating findings into actionable recommendations for continuous improvement of the rewards experience. By fostering a culture of engagement and motivation, this role will play a critical part in driving user satisfaction and health outcomes, ultimately contributing to the success of the MyActiveHealth platform as a leading benefit-based health and wellness solution.