Sr. Manager, eCom & Customer Marketing Ops

About the position

The Senior Manager, eCom and Customer Marketing Operations is an integral part of the North America eCom and Customer Marketing (ECM) Organization. This individual partners with Brand and Customer Marketing Teams to identify and develop brand specific national retail marketing programs and eCom strategies.

Responsibilities

• Key point of contact between Omni eCom Customer Marketing, Brand, and Agency team
• Represent BU with ECM organization championing BU interests with the field ECM teams
• Partner with Brand Teams to identify and develop strategy and creatives for retail media and shopper marketing programs that align with both customer objectives as well as internal sales and brand team goals from strategy to execution
• Collaborate with Brand Teams to facilitate and develop retail media and shopper marketing briefings for Agency and Customer Marketing teams to execute at various retailers
• Own Creative Agency Team relationship to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
• Own budget management/reporting and ongoing process improvement for ECM and Brand Teams connecting multiple budget sources into succinct reporting
• Collaborate closely with ECM Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data and in-year business performance
• Lead national eCom strategy communications for Brand Teams across digital shelf, paid and organic search, data, and eCom business performance
• Own reporting across eCom business performance for Brand Teams
• Responsible for sharing out retail and brand initiatives, performance and key learnings via regular BU connects
• Responsible for bringing brand insights into KHC BGS
• Communicates and connects brand and retailer annual planning processes ensuring alignment between BU and customer priorities
• Support KHC brand team ANAs to ensure strategy is connected and considering commerce GTM strategy

Requirements

• Strong commercially grounded brand or eCom management background within the consumer package goods industry
• Strong at forging internal/external relationships and commanding trust/respect of others
• Experience communicating business results and strategy to leadership teams
• Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
• Creative Agency Leadership including creative review and feedback
• General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
• Strong sales, finance, category planning and/or analytical background
• Strong oral and written communication skills, including reporting and presentation skills
• Excellent organization and project management skills
• Ability to work autonomously with minimal direction
• Proficient in Microsoft Office programs

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare
• Protection and saving for the future, with plans tailored to meet you and your family's needs
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle
• Physical benefits including Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social benefits including Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional benefits including Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial benefits including 401k, Life, Accidental Death & Dismemberment, Disability