About the position
AppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. We are looking for a Senior Manager of Marketing Content to join our marketing team. This person will be responsible for developing and executing a comprehensive content strategy that directly supports our go-to-market initiatives. This leader will manage and inspire a team of content creators, ensuring the production of high-quality, impactful content across a variety of formats, including but not limited to: emails, webinars, blogs, articles, events, research papers, podcasts, and more. The ideal candidate possesses a deep understanding of the buyer's journey, a proven track record in B2B content marketing, exceptional leadership and project management skills, and has a deep passion for innovating the content experience, particularly how AI can power the entire content creation and distribution process.
Responsibilities
- Develop and refine the content marketing strategy in alignment with overall company objectives and go-to-market plans to drive customer acquisition and customer growth outcomes.
- Oversee the content calendar for a wide range of content types, and manage the content production workflow, from ideation and assignment to editing, approval, and publication, ensuring timely delivery and alignment with strategic priorities.
- Manage the content marketing budget effectively.
- Lead, coach, and develop a team of content marketing experts, content writers, and copywriters, fostering a collaborative and high-performing environment.
- Collaborate closely with other teams across the organization - product marketing, SMEs, communications/advocacy, and customer and acquisition campaigns--to ensure content effectively supports all key initiatives.
- Identify opportunities for new and innovative content formats to reach and engage target audiences, including how AI is changing the content experience.
- Track, analyze, and report on content performance metrics, using data to inform future content strategy and optimization.
- Stay informed of industry and competitive trends in content marketing, go-to-market strategies, and relevant content formats.
Requirements
- At least 5 years of experience in content marketing, with at least 2 years of experience in a leadership or management role.
- Proven experience developing and executing content strategies that support go-to-market initiatives.
- Demonstrated ability to manage and mentor a team.
- Strong understanding of SEO principles and content optimization best practices.
- Excellent writing, editing, and proofreading skills.
- Exceptional project management and organizational skills.
- Strong ability to interpret data to measure content performance.
- Effective communication and interpersonal skills.
Benefits
- Compensation range of $138,400 to $173,000 base pay.
- Comprehensive Total Rewards package including additional benefits and discretionary bonuses.
