Sr Manager, Marketing Strategy & Culture Enablement

About the position

Responsible for managing marketing, advertising and promotional activities for various products or channels. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Plan and execute day-to-day marketing activities in support of a product, service or channel. Help prepare and adhere to budgets. Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent. Collaborate with sales and product to develop strategic partnership activities and implement the execution the identified opportunities.

Responsibilities

• Defines strategy for general marketing functions.
• Leads, oversees and participates in general marketing functions that are typically significant in size and significantly complex and unique in nature.
• Fully accountable for all financial aspects of marketing function and owns and manages budgets, which could involve multi-million dollar budgets.
• Leads and oversees collaboration with business development, customers, product management, sales, and other business partners in support of client-customized, content-rich marketing collateral.
• Drives strategy and innovation for marketing plans and determines the approach for the marketing process.
• Leads strategic marketing plans for existing lines and new marketing opportunities.
• Interprets plans into 'big ideas' to extend the company's brand vision.
• Leads interactions with clients.
• Leads and monitors the strategic direction, growth, and vision of assigned strategic growth objectives for segment.
• Leads and manages the execution of programs.
• Leads and oversees the development of multiple pieces of promotional and advertising materials.
• Develops strategic relationships and manages and develops relationships with internal contacts, external communications consultants, and/or agencies.
• Meets with internal and/or external clients to understand their ongoing strategies.
• Leads the development of product promotion and launch strategies.
• Acts as a marketing advocate, communications consultant, and/or liaison for business support units and/or operational units.
• Advises leaders in those units on specific communications issues and strategic growth initiatives.
• Develops, monitors and oversees return on investment (ROI) for marketing projects.
• Monitors and compares investment to ROI and adjusts strategy as needed.

Requirements

• Bachelor's Degree
• Typically Minimum 10+ Years Relevant Experience
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/or experience in lieu of degree

Nice-to-haves

• Prefer experience of managing marketing service or marketing agency activities.
• Prefer sales force and email automation experience.
• Prefer payments industry experience.