Sr Manager, Marketing Technology & Data Operations

About the position

We're looking for a seasoned and strategic Sr. Manager of Marketing Technology & Data Operations to lead and evolve our global marketing systems, processes, and data strategy. This critical role will oversee and/or influence our end-to-end marketing technology stack, campaign operations, lead management infrastructure, marketing data governance, and insights delivery. As the operational backbone of our digital marketing engine, you will work across marketing, sales, revenue operations, enterprise systems, IT, and analytics to build scalable systems and processes that accelerate pipeline generation, optimize funnel performance, and enhance engagement across the buyer journey. This is an exciting opportunity to shape the next phase of operational maturity in a fast-moving SaaS organization where data, automation, and digital experience are key to revenue growth.

Responsibilities

• Own the marketing technology roadmap and evaluate tools that enhance GTM performance (e.g., Marketo, Salesforce, Segment, 6sense, LeanData, Drift, etc.)
• Lead the vision and execution for scalable, integrated marketing systems and automations aligned to business growth goals
• Partner with IT and security teams to manage vendor relationships, integration roadmaps, and platform governance
• Architect and continuously optimize global lead scoring models and routing strategies
• Ensure synchronization between Marketing, RevOps and Sales in terms of funnel SLAs, MQL definitions, Lifecycle, handoffs, and opportunity influence
• Build and maintain a strong cross-functional relationship with sales and RevOps ensuring we have the right processes, data, integrations and technology in place to drive pipeline and GTM efficiency
• Oversee global marketing campaign operations, including oversight and partnership with teams responsible for build, QA, segmentation, UTM governance, and tracking
• Establish and enforce best practices and frameworks for campaign execution that improve speed, accuracy, and attribution
• Partner with demand generation, ABM, and content teams to enable high-performing, data-informed marketing programs
• Lead marketing data strategy, including enrichment, segmentation, and alignment with sales and product data structures
• Define and drive data hygiene practices across the martech and CRM ecosystem
• Partner with BI and RevOps to standardize pipeline and performance metrics and reporting
• Deliver insights for the company and marketing that drive decision-making and continuous relentless improvement across the organization
• Develops Contact Acquisition Strategies and works cross-functionally
• Build, mentor, and lead a high-performing team dedicated to operational excellence and revenue growth
• Act as a bridge between Marketing, Sales, Product, and Analytics to ensure seamless GTM execution
• Contribute to strategic planning, quarterly business reviews, and GTM alignment at the leadership level

Requirements

• 8-12 years of experience in marketing operations or martech leadership roles, preferably in B2B SaaS
• Deep technical expertise with core martech platforms (Marketo, Salesforce, LeanData/RingLead, 6sense, ZoomInfo, etc.)
• Strong strategic and executional capability across lead scoring, funnel optimization, and campaign orchestration
• Demonstrated success leading marketing ops functions at scale, including building and integrating systems
• Strong understanding of marketing attribution, data modeling, and analytics infrastructure
• Proven track record of influencing cross-functional teams and senior stakeholders

Nice-to-haves

• Experience working in B2B, enterprise SaaS, data, or AI/ML industries
• Familiarity with ABM, product-led growth, and customer lifecycle operations
• Experience with data tools and environments like Snowflake, Segment, Rudderstack, or BigQuery
• Working knowledge of GDPR, CCPA, and privacy compliance in a martech context
• Marketo and Salesforce certifications preferred
• Experience implementing, managing and optimizing key marketing and sales technologies such as Marketo, SFDC, 6sense, RingLead, ZoomInfo, UserGems, Drift, G2, ON24 and other marketing technologies/tools.

Benefits

• 401k
• 401k_matching
• dental_insurance
• health_insurance
• vision_insurance
• unlimited_pto
• tuition_reimbursement
• professional_development
• employee_stock_purchase_plan
• paid_holidays