About the position
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women's, men's and kid's apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company's future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together. Renown jewelry brand Jennifer Fisher is searching for an exceptional Sr. Manager of Digital Marketing to join our Marketing team. The Sr. Manager of Digital Marketing will be responsible for overseeing the strategy, execution, and optimization of paid acquisition channels, retention marketing efforts, and affiliate marketing programs. Reporting to the VP of Marketing and Digital, this role requires a balance of analytical and creative thinking, attention to detail, and a deep understanding of luxury and eCommerce brands. This is a hybrid position, requiring in-office work Tuesday - Thursday at our NYC headquarters in the Empire State Building.
Responsibilities
- Lead and manage all paid acquisition channels, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube), working with our external agency partner to achieve company goals and performance benchmarks.
- Develop and execute comprehensive paid media strategies aimed at driving new customer acquisition.
- Oversee paid media budgets, ensuring efficient spend allocation.
- Optimize campaigns through data analysis, A/B testing, and performance tracking to improve key metrics.
- Collaborate with the creative team to ensure that all paid media assets align with the brand's vision and resonate with the target audience.
- Spearhead the identification of new, promising acquisition channels.
- Oversee the strategy and execution of Jennifer Fisher's email and SMS programs to drive engagement, customer retention, and repeat purchases.
- Develop personalized, data-driven campaigns to nurture leads, convert one-time buyers into repeat customers, and maximize customer lifetime value.
- Create segmentation strategies that deliver targeted messaging that aligns with customer preferences and behaviors.
- Implement automated workflows for customer lifecycle management, including welcome series, cart abandonment, post-purchase nurturing, and re-engagement.
- Lead the strategy and growth of Jennifer Fisher's affiliate marketing program.
- Identify and onboard new affiliates, managing relationships to maximize partnerships and revenue growth.
- Optimize affiliate campaigns, track performance, and negotiate deals to ensure program profitability and growth.
- Collaborate with the PR and social media teams to amplify affiliate efforts and extend brand reach.
- Use data to track campaign performance and adjust strategies accordingly to meet business objectives.
- Provide regular reporting and insights on performance metrics to senior leadership, with recommendations for continuous improvement.
- Leverage marketing tools and analytics platforms to assess channel performance.
Requirements
- 3-5 years of experience in growth marketing, with a strong focus on paid acquisition, retention marketing, and affiliate programs - preferably in fashion, beauty, or luxury eCommerce.
- Proven experience driving results on Meta (Facebook/Instagram) and Google Ads, including Search, Display, and YouTube.
- Strong knowledge and hands-on-key experience managing email marketing and SMS platforms.
- Experience managing and optimizing affiliate marketing programs.
- Expertise in data analysis and reporting, with a deep understanding of key marketing metrics.
- Exceptional communication and leadership skills, with a track record of managing agencies and collaborating cross-functionally to achieve marketing and business goals.
- Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Detail-oriented and results-driven.
- Enthusiasm for the Jennifer Fisher brand and an understanding of the luxury consumer.
Benefits
- Industry-competitive salary
- Comprehensive benefits plan (medical, dental, vision)
- Matching 401(k)
- Summer Fridays
- Generous PTO
- Merchandise discounts
- Excellent career development opportunities
- Work environment that reflects industry leadership
- Social impact program, Centric Cares, focusing on volunteerism
- D&I committee shaping the future of diversity, equity and inclusion
