About the position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We're looking for a Sr. Manager of Product Marketing to join our Revenue Product team at Snap Inc!
Responsibilities
- Set and lead GTM strategy across key product initiatives within Snap's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
- Represent product marketing in roadmap planning, product reviews, and executive discussions
- Define global positioning strategies and scalable launch playbooks
- Drive cross-functional alignment at the org-wide level for major launches and adoption strategies
- Lead strategic research and thought leadership initiatives across product areas
- Mentor and guide junior team members and contribute to broader marketing best practices
Requirements
- BS/BA degree or equivalent years of experience
- 10+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Nice-to-haves
- Track record of global GTM leadership in ad tech or digital platforms
- Expertise in vertical strategy, creator ecosystems, and advertiser engagement
- Experience mentoring teams and driving long-term organizational impact
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap's long-term success
