Kaseyaposted 18 days ago
Full-time • Mid Level
Orlando, FL
Professional, Scientific, and Technical Services

About the position

We are looking for a strategic and collaborative Sr. Manager, Product Marketing to lead the go-to-market strategy and execution for a key line of products. In this role, you will shape product narratives, define positioning and messaging, and ensure cross-functional alignment with Product and Go-to-Market (GTM) teams. A key part of your success will be enabling our sales organization with the tools, content, and insights needed to close deals and drive customer value.

Responsibilities

  • Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
  • Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
  • Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
  • Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
  • Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
  • Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

Requirements

  • 6+ years of experience in product marketing, preferably in B2B SaaS or technology.
  • Proven success in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences.
  • Experience driving product launches and sales enablement programs.
  • Strong storytelling, communication, and strategic thinking skills.
  • Skilled at turning technical features into clear, customer-focused benefits.
  • Ability to analyze complex market data, customer insights, and usage trends to shape strategy.
  • Strong project management skills.
  • Bachelor's degree in Marketing, Business, or a technical discipline (MBA is a plus).

Nice-to-haves

  • Experience with Remote Management and Monitoring (RMM) a plus.
  • Certifications from Pragmatic Institute or Product Marketing Alliance a plus.
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