About the position
As a Sr. Manager, Product Marketing at Docusign, you'll be at the forefront of driving adoption, cross-sell, and upsell initiatives for our IAM Platform. Your GTM expertise will shine as you collaborate with Sales, Marketing, and Product teams to enhance segmentation, map out the customer journey, and optimize the full-funnel experience. You will be responsible for managing a talented team of product marketers who will craft compelling product messaging and positioning, equip our field teams with vital content and tools, and build a strong pipeline for our portfolio. As a trusted advisor, you'll provide our Sales team with the insights and resources needed to close more deals. If you're a customer-focused marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.
Responsibilities
- Manage a team of talented product marketers
- Own the positioning, messaging, and value propositions of our IAM Platform
- Uncover customer insights to improve the customer journey, drive better experiences, and account growth. Refine and optimize messaging based on these insights
- Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated
- Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
- Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
- Drive usage and create expansion opportunities in collaboration with customer success
- Work with International Marketing to showcase the value of the IAM platform in our core international regions
- Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of presentations, sessions, training, and speaking
Requirements
- 8+ years of product marketing experience in the B2B SaaS space
- Experience working with multiple cross-functional teams
Nice-to-haves
- Ability to understand and simplify complex, technical topics for non-technical audiences
- Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
- Excellent verbal and written communication skills
- MBA from top tier school
- Self-starter who can accomplish projects with minimal need for supervision
- Highly collaborative, enthusiastic, open, proactive, and results-driven
Benefits
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
