Sr Manager, SMA HCP Marketing

About the position

The Senior Manager, SMA HCP Marketing position is an exciting opportunity to join Biogen's dynamic and high-growth Rare Disease Franchise. In this role, you will define the HCP personal promotional, peer-to-peer and Congress strategy in a rapidly evolving therapeutic landscape with high unmet need, Spinal Muscular Atrophy.

Responsibilities

• Oversee creation of field team tools (e.g., iVA, case studies, reprint carriers) and ensure alignment to overall brand strategy-including targeting, messaging and customer segmentation-and work with Training to ensure training and roll-out plan is in place
• Partner closely with Field Leadership to prioritize, focus, and gain alignment on the most impactful tactics and messages to deliver brand objectives
• Work with P2P Agency to develop compelling HCP Programming and partner with TLL team to recruit leading KMEs to craft and deliver content
• Prioritize time in field and ensure the customer viewpoint is represented in materials and initiative internally
• Develop Congress strategy-including booth, Ad Boards, product theater, and bag inserts-and identify opportunities for collaboration across the Rare Disease Franchise, as appropriate
• Manage HCP Speaker Bureau and lead Annual Stakeholder Engagement Plan on behalf of Marketing Team
• Maintain strong relationships with cross-functional partners (e.g., Field, TLL, Medical, Market Access, Training, Legal, Compliance, Regulatory, Finance)
• Lead P2P and personal promotional planning efforts for LCM and launch planning, as appropriate
• Ensure all specific HCP initiatives-including marketing programs and campaigns-are executed effectively, within budget and in accordance with all Regulatory, Legal, and Compliance requirements
• Manage agency spend and overall brand resources effectively, ensure accountability for timelines and overall project deliverables, and proactively communicate issues early
• Prioritize and lead multiple projects, and effectively influence, collaborate, and communicate with internal and external partners to advance brand objectives

Requirements

• Bachelor's degree required; MBA preferred
• 5+ years pharma and/or biotech commercial experience; minimum 2 years marketing - consulting or agency experience also considered
• Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers
• Ability to think innovatively in terms of engaging with customers and meeting their need
• Available for approximately 20% travel

Nice-to-haves

• Experience within Rare Disease
• Launch experience

Benefits

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation