About the position
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks.
Responsibilities
- Help drive the strategic vision and execution of social media and brand influencer strategies that are aligned with overall marketing goals and programs.
- Own day-to-day social calendar management, mapping owned content against key business priorities and cultural moments.
- Write clear briefs to the Creative team for social-first content development and execution aligned with organic social objectives.
- Collaborate with teams (e.g. Creative, Paid Social, Strategy, Partnerships) within the organization.
- Manage day-to-day influencer marketing programming including paid partnerships, content creation and amplification.
- Manage day-to-day with influencer marketing agency including briefing, casting and creative reviews.
- Regularly analyze owned social content performance and influencer marketing performance to refine strategies and execution.
- Serve as an organic social expert alongside other social team members.
- Support with social media partnership and execution in international markets (UK).
- Ability to flex into content creation when needed.
Requirements
- Ability to think both creatively and analytically.
- Strong cross functional collaboration skills.
- Strong written and verbal communication skills.
- Proficient in social media analytical tools and KPIs.
- Minimum 8 years in social media and influencer marketing either at an agency or brand side.
- Proven expertise in all major social media platforms.
Nice-to-haves
- Pop culture lover and enthusiast.
- Global experience.
- Managing agency relationships.
- Content creation capabilities.
Benefits
- Discretionary bonus.
- Health insurance.
- Vision insurance.
- Dental insurance.
- 401k matching.
- PTO.
- Volunteer Time Off (VTO).
