Sr. Manager, Strategic Marketing

About the position

The Sr. Manager of Strategic Marketing will drive market strategy and growth initiatives through comprehensive market analysis, competitive intelligence, and planning. This role combines a methodical approach with execution excellence to identify market opportunities, trends, and develop actionable strategies. The ideal candidate will bring proven experience in mining and delivering market intelligence, competitive analysis, and cross functional collaboration to shape market position and aid in driving strategic business decisions.

Responsibilities

• Identify emerging market opportunities through data-driven analysis and foresight
• Support the development of multi-year strategic plans to drive growth in both core and adjacent markets
• Spearhead comprehensive market research initiatives, including detailed market sizing, segmentation analysis, and customer journey mapping
• Develop and maintain a robust competitive intelligence framework, including regular analysis of competitor strategies, product offerings, and market positioning
• Conduct quarterly strategic reviews with executive leadership, presenting detailed market insights, competitive analysis, and recommendations
• Create and implement strategic response frameworks to competitive threats and market changes
• Monitor and analyze market trends, customer behavior patterns, and industry dynamics to inform strategic decision-making
• Collaborate with Technology, Sales, and other teams to ensure alignment of market strategies with customer needs
• Develop and maintain dashboards for monitoring market share, competitive position, and other strategic initiative progress
• Lead regular reviews of strategy/framework effectiveness and implement optimization measures as needed
• Identify and evaluate new business opportunities, including potential partnerships or market expansion initiatives including potential M&A targets

Requirements

• 5+ years B2B marketing in manufacturing/tech
• Proven experience within the hyperscale market
• Strong analytical and strategic planning skills
• MBA preferred

Benefits

• Every Day is Casual Day
• Company Discounts
• Community Involvement Opportunities
• Profit Sharing
• Medical, Dental & Vision Insurance
• 401k
• FSA & HSA
• Paid Vacation, Holiday & Sick Days
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Live Well Work Well Program
• And More