About the position
The Senior Marketing Associate is responsible for collaborating with the marketing team, onsite teams, and regional leadership to create customized tactical marketing strategies and ensure consistent deployment across their portfolio. They will partner with groups internal and external to implement a strategic marketing plan that aligns with community and portfolio goals.
Responsibilities
- Serves as primary marketing contact for Onsite and Operations teams for an assigned portfolio of sites.
- Provides ongoing marketing support to community teams, business leaders, and clients on a dedicated portfolio of assets.
- Develops tactical marketing campaigns and individual asset marketing strategies that promote each community’s brand and achieves its business goals over the life of the asset.
- Assists onsite teams with establishing and implementing social media strategy, email marketing, advertising websites, content and overall customer experience.
- Analyzes reports and presents marketing performance data to internal and external clients by gathering and researching available sources of business intelligence data.
- Communicates via webinars, live presentations, social media tools, website content, training manuals, and participation in major internal and external events.
- Recommends preferred design agencies, consults on creative scope of work, distributes requests for proposals, and project manages property branding initiatives.
- Manages and organizes the storage of all marketing assets and maintains digital assets.
- Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts, and monitors and manages advertising suppliers.
- Manages onboarding and offboarding of communities within assigned portfolio.
- Supports and collaborates on new business development regionally.
- Supports and contributes to marketing budget recommendations at each individual asset and monitors spend to align with ROI benchmarks.
- Provides technical guidance and support to onsite and corporate teams as well as colleagues.
- Collaborates with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology.
Benefits
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
- Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off including 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
- Additional vacation accrued with tenure.
- Onsite housing discount at Greystar-managed communities subject to discount and unit availability.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000.
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
