About the position
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. We are seeking a Senior Vertical Marketing Manager for our CGAT Vertical Marketing function within the Cell Biology Business. This role involves developing effective marketing strategies and targeted campaigns to drive awareness and connect customers to products supporting cell and gene therapy research and manufacturing. The candidate should have detailed knowledge of CGAT fields, proactive leadership skills, and the ability to engage with cross-divisional teams for market feedback. They must balance creativity, strategy, execution, and analytics to optimize audience engagement and maintain a strong demand generation funnel. Success requires navigating a matrixed organization, gaining alignment, and managing complex projects across multiple divisions on time and within budget.
Responsibilities
- Collaborate with the brand team to build and maintain CGAT marketing creative and messaging, as well as Gibco CTS brand designation awareness marketing.
- Serve as the cross-divisional campaign liaison to uncover areas for opportunistic marketing impact and develop cross-divisional workflow campaigns.
- Use CGAT customer, market, and competitor insights to formulate strategic marketing plans.
- Develop and implement tactical marketing plans including capability, workflow, and competitive campaigns to drive business growth.
- Ensure campaign metrics demonstrate program efficiency and drive the intended demand.
- Leverage customer pipeline data and purchasing information to find opportunities and enable targeted marketing tactics.
- Partner with the CGAT Vertical Leader, Product Management, Product Marketing, and Regional Marketing Managers to develop and deliver sales training and support materials.
Requirements
- A bachelor's degree in marketing, biology or a related field.
- An advanced degree in business or marketing is preferred.
- >2 years' experience in the life science or bioprocess industry with a focus on cell therapy/gene therapy.
- Minimum of 8 years in market and brand management, preferably within the biotech or life sciences industry.
Nice-to-haves
- Strategic marketer who can analyze customer, market, and competitor data and develop marketing strategies to create a distinct and sustainable competitive advantage.
- Strong project management skills with a track record of successfully implementing marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and influence without authority.
- Ability to strictly adhere to timelines and deliver results.
- Understanding of digital marketing capabilities and channels and how best to demonstrate effective demand generation and nurture.
- Knowledge of CGAT technologies, processes, competition/industry knowledge, and customer needs, behaviors and difficulties.
- Desire to learn and work across multiple teams.
Benefits
- Competitive remuneration
- Annual incentive plan bonus
- Healthcare
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
- Accident and life insurance, and short- and long-term disability
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
