About the position
As our Senior Marketing Manager, Industry Products & Platforms, you will help define and execute marketing strategies that drive awareness, adoption, and revenue for a suite of emerging tools and platforms designed for the real estate industry. This role bridges strategy and execution, working closely with the RDC Next team, B2B marketing, and industry relations to develop clear, compelling campaigns that align with our vision and customer needs. Without you, we risk launching transformative products without the adoption they deserve. With you, we'll scale new platforms, deepen industry and client partnerships, and reinforce our leadership in real estate innovation. You'll be responsible for bringing new industry products and platforms to market through integrated marketing efforts, ensuring adoption, integration, and long-term impact.
Responsibilities
- Launch and scale industry platforms - Execute marketing plans that drive awareness and adoption for proprietary industry tools across the real estate ecosystem.
- Build multi-channel campaigns - Develop messaging and marketing assets across digital, email, in-product, event, and partner channels to promote adoption and integration.
- Collaborate cross-functionally - Partner closely with RDC Next, client and consumer marketing industry relations, product, and events to ensure cohesive messaging, consistent execution, and shared success metrics.
- Craft compelling value propositions - Develop product positioning and audience-specific messaging that communicates the value of our industry offerings to brokers, agents, MLSs, and associations.
- Support product integration - Help drive integrated go-to-market plans, enabling seamless onboarding and usage across industry partners and client platforms.
- Align with in-person activations - Collaborate with the Events team to ensure our product narratives and priorities are reflected in sponsorships, panels, and trade shows.
- Track and optimize performance - Monitor marketing KPIs, adoption metrics, and usage data to continuously improve strategies and communication tactics.
- Act as brand steward - Help develop brand architecture and naming strategies for new products that align with the Realtor.com brand and resonate with the real estate community.
- Champion innovation - Bring a solution-oriented mindset to marketing challenges, seeking creative, high-impact ways to connect with industry stakeholders.
Requirements
- 6+ years of experience in B2B or B2B2C marketing, preferably with a focus on SaaS, platforms, or integrated solutions.
- Bachelor's degree or equivalent experience.
- Experience bringing new products to market, including campaign development and cross-functional collaboration.
- 3+ years in the real estate industry (MLSs, brokerages, associations, or PropTech), with a strong understanding of industry roles, workflows, and needs.
- Proven ability to create compelling messaging tailored to diverse client segments and stakeholder types.
- Strong project management skills and ability to execute in a fast-paced, confidential, and evolving environment.
- Clear communicator with excellent writing, editing, and storytelling skills.
- Data-driven and comfortable using metrics to track success and refine marketing approaches.
Nice-to-haves
- You've worked on marketing innovative or confidential products from early-stage development through public launch.
- You're experienced in product positioning and go-to-market planning for platform solutions.
- You've collaborated closely with technical, sales, and product teams to drive marketing impact.
- You bring a creative eye and fresh perspective to industry marketing.
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
