About the position
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View, or New York. We are seeking qualified candidates for the role of Sr. Manager, Paid Media - Small Business. This person will lead all Paid Media efforts for our Small Business initiatives and will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn's global businesses. As Senior Marketing Manager, Paid Media, you will own, define and socialize (for alignment) the holistic media and growth strategies for our LinkedIn Small Business initiatives. In this role, you will work closely with the Small Business Marketing team as well as the LOB marketing teams, such as Talent Solutions, Sales Solutions, Marketing Solutions and Premium to scale our paid media program substantially and grow revenue across all paid media channels and all lines of business.
Responsibilities
- Serve as the primary point of contact for paid media, effectively communicating project status, priorities, and outcomes to marketing leadership and cross-functional partners.
- Build and manage strong cross-functional relationships to enhance program effectiveness and drive strategic alignment across teams.
- Influence decision-making and lead organizational change by leveraging stakeholder relationships and presenting compelling business cases.
- Define and execute holistic media strategies that support Small Business acquisition goals and broader business objectives.
- Lead strategic discussions and business reviews to ensure cross-organizational alignment and integration of full-funnel paid media campaigns.
- Identify and implement new solutions or channels to improve resource efficiency and campaign performance.
- Provide thought leadership on emerging media trends and tactics, inspiring teams to embrace innovation and change.
- Lead full-funnel paid media strategy and execution, serving as a subject matter expert and ensuring alignment across the broader marketing team.
- Manage agency relationships to drive operational excellence, proactive campaign optimization, creative innovation, and efficient execution.
- Monitor and analyze campaign performance on a regular cadence (daily, weekly, monthly), delivering actionable insights and optimization recommendations to improve ROI and business growth.
- Oversee budget management and forecasting, including spend allocation, revenue projections, and ROI modeling across all paid channels.
- Drive continuous improvement through competitive benchmarking, test-and-learn strategies, and cross-functional collaboration to solve business challenges and adapt to market changes.
- Translate audience insights and consumer behavior into platform- and audience-first creative strategies that inform campaign development and media planning.
- Develop compelling case studies and deploy incrementality tests to validate impact and secure investments for channels with unproven ROI.
- Stay ahead of industry trends, identifying emerging technologies and media opportunities to innovate and enhance campaign impact.
- Efficiently manage multiple workstreams, ensuring clear communication and progress updates to stakeholders.
Requirements
- 6+ digital marketing experience across various paid media channels, leading media strategy, A/B testing, scaling & optimizing spend and driving ROI.
- 3+ years of experience in Brand paid media, either in-house or in agency.
- 3+ years of experience working with both creative and media agencies.
- 3+ years of experience leading large-scale brand media campaigns.
- 3+ years of experience in coordinating workstreams with multiple teams and stakeholders.
- 3+ years of experience in cross-channel planning.
- Bachelor's degree in Marketing, Business, Communications, or a related field Or equivalent experience.
Nice-to-haves
- Direct brand and B2B marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts.
- Proven senior stakeholder exposure/management.
- Ability to frame insights and communicate recommendations simply and effectively.
- Ability to drive influence in the creative development and research process through the lens of media and data.
- Able to drive tactical campaign execution, analyze performance, solve complex problems and drive results.
- Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy.
- Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results.
- Outstanding interpersonal, communication (oral and written), and presentation skills.
- Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus.
- Proactive and resourceful attitude, independently taking initiative and leadership.
Benefits
- Annual performance bonus
- Stock options
- Health insurance
- 401k
- Tuition reimbursement
- Paid holidays
- Flexible work hours
