Sr. Marketing Manager (Property Management)

About the position

The Sr. Manager is responsible for oversight and development of marketing activities as it relates to commercial and residential assets. This role involves developing and deploying strategic initiatives, assisting with branding, positioning, and strategic alliances that impact the assets. The Sr. Manager will work closely with the commercial and residential leasing teams to develop, recommend, evaluate, and implement design standards for external corporate communications with brokers and prospective tenants using established CIM branding criteria. Additionally, the role includes directing and developing engaging and informative content for various channels, including social media, email campaigns, and blog posts, as well as project management and implementation. This position reports to the 1st Vice President of Asset Operations.

Responsibilities

• Support innovative branding strategies and marketing concepts for the portfolio as well as individual properties to drive traffic, leads, and tenant satisfaction.
• Create, design, and/or direct the production of marketing materials to showcase CIM's office, retail and residential properties by developing themes and strategies to attract Tenants in accordance with each asset's marketing/business plan.
• Handle day-to-day coordination of all marketing initiatives (e.g. creative and digital), ensure delivery timeliness and stepping in as needed to drive project completion.
• Manage development of marketing annual budgets, monitor revenue and expenses, and adjust as needed to meet or exceed NOI goal.
• Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns.
• Manage and support all creative endeavors on the advertising side, including content creation, graphic design, campaign development, brochures, and presentations.
• Support digital marketing efforts including website management, social media marketing, email campaigns, and online advertising.
• Solicit, negotiate, and maintain contracts with vendors as needed for signage, branding, web development, photography, and videography.
• Hire, direct, & manage all 3rd party resources.
• Serve as the primary liaison between CIM Group and marketing agency partners. Coordinate and collaborate with agencies to ensure seamless execution of marketing campaigns and initiatives.
• Engage with the Commercial Leasing team to support efforts to drive occupancy & rents.
• Collaborate with property managers and VPs to implement marketing strategies to track marketing attribution.
• Stay up to date with industry trends and best practices in graphic design and marketing.
• Work closely with cross-functional teams including leasing, property management, and development to align marketing efforts with business objectives.
• Oversee market research efforts including development of new metrics and data analytics.

Requirements

• Bachelor's Degree or minimum of 5 years' experience in real estate marketing.
• Minimum of 2 years of experience in managing a team.
• Computer literate in Microsoft Office (PowerPoint, Word, Excel), Adobe Creative Suite (InDesign, Illustrator, Photoshop), as well as Apple products and services.
• Excellent analytical and communication skills.

Nice-to-haves

• Commercially focused: Aligns marketing strategy tightly with leasing targets, revenue goals, and portfolio growth.
• Identify market opportunities- e.g. digital campaigns vs. grassroots tactics based on occupancy trends, tenant demographics, and asset performance.
• Manage high-level planning and day-to-day campaign operations and be able to be both player and coach in a dynamic team and environment.
• Proactively lead cross-functional initiatives, such as partnering with leasing, maintenance, and asset managers to drive community engagement and resident retention.

Benefits

• A variety of Medical, dental, and vision benefit plans
• Health Savings Account with a generous employer contribution
• Company paid life and disability insurance
• 401(k) savings plan, with company match
• Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave
• Up to 16 hours of volunteer time off
• Up to 16 weeks of Paid Parental Leave
• Ongoing professional development programs
• Wellness program, including monthly and quarterly prizes
• And more!