About the position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. The Senior Manager, US CMFT Marketing is responsible for leading a marketing team and building the organizational capabilities needed for the U.S. CMFT team to meet the specific needs of the JJMT organization, the U.S. CMFT market, and our customers. This position is located in West Chester, PA and is responsible for the US downstream marketing of the CMFT product portfolio. You will report to the Senior Director of Marketing, US Trauma and CMFT and manage a team of various Marketing Managers with direct product responsibility.
Responsibilities
- Responsible for hiring and developing a high performing team and will lead/coach/manage a team of direct and indirect reports.
- Achieves U.S. CMFT business plan objectives of sales, net income, gross profit, inventory and price on an annual basis.
- Leads project expenses within budget.
- Increases the company's position within the U.S. CMF segment and accelerates adoption in the Thoracic segment.
- Aligns and engages the CMFT Field Sales Organization on business priorities.
- Ensures top-level operations marketing support to the Field Sales Organization.
- Owns and oversees End-to-end execution and delivery of US products and services across global marketing, supply chain, finance, commercial and marketing operations, and field sales.
- Owns the development of brand strategies for CMFT products, services, programs and other key initiatives including establishment of value proposition, customer and brand targeting & segmentation, positioning, U.S. branding, and product lifecycle management.
- Builds the JJMT and CMFT brands through surgeon KOL advocacy and engagement, often collaborating across multiple JJMT op-cos with strategic partnerships.
- Coaches the team with the development of marketing collateral creation, review, and deployment.
- Provides input into next generation portfolio prioritization.
- Partners with Strategic Marketing to execute market research initiatives and new technology validation.
- Works closely with managers to develop annual business plans for the CMFT platforms.
- Applies understanding of the sales process to develop well positioned market messaging that can drive customer behavior.
- Manages a team that executes impactful product launches.
- Develops relationships with surgeon customers and key targets.
- Partners with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support.
- Partners with Commercial Education to ensure implementation of robust and up to date training curriculum.
- Nurtures positive relationship between Regional Marketing and Sales Teams to gather input on customer needs and ensure strong alignment with product strategy.
- Responsible for driving tight-knit collaboration with supply chain to meet target requirements related to forecasting and inventory management.
Requirements
- Bachelor's Degree required; MBA preferred.
- Minimum of 8 years total business experience in any of the following areas: Marketing, Medical Device Product Development R&D, Medical Device Sales, or a combination of sales and Marketing is required.
- Minimum of 1-3 years people management experience is preferred.
- Minimum of 2 years of experience in medical device or other healthcare regulated environment is required.
- Previous experience managing medical device product lines, preferably internal fixation implants.
- Experience in developing and launching new products, services and programs.
- Demonstrate through examples the ability to generate insights, develop strategies from insights, and lead all aspects of execution that delivered a positive business result.
- Experience interacting with key customers and sales organizations.
- Excellent written and verbal communication and presentation skills.
- Willing and able to work in a hand's -on, fast paced, customer focused environment is necessary.
- Track record of career advancement and exceeding expectations.
Benefits
- Equal Opportunity Employer
- Inclusive interview process for applicants with disabilities
