Sr Mgr, Brand Marketing and External Communications

About the position

The Senior Manager, Public Relations and External Communications will be responsible for advancing the national visibility of the company in the marketplace. Reporting to the VP, Marketing, Digital & Experience, this person plays a key role in managing public relations and external strategic communications. They will implement news and content strategies with a priority on enhancing the company's reputation. In addition, this person will have the opportunity to prepare executives for presentations at public-facing events, and work with a wide variety of internal experts to promote and protect the company's national brands via earned, owned, and paid media.

Responsibilities

• Develops and executes strategic communication plans and campaigns targeting external audiences on behalf of PDS Health (including company's portfolio of national brands)
• Researches, writes, and edits compelling and motivating content for press releases, company website, company fact sheets, and other communication materials
• Develops and pitches stories to news media that align with business objectives
• Liaises with media on behalf of the organization on a proactive basis as well as responds to inbound queries, questions, and other matters from external members of the media
• Serves as a representative on cross-functional crisis communication teams; develops proactive and reactive crisis communications, and curates approved media and crisis communications in a content repository
• Structures and executes an executive (C-suite and others as needed) media outreach strategy and facilitates meetings/interviews with major media outlets at a national, industry, and local level to advance that strategy
• Provides communication support to senior level officials by drafting media inquiry responses, presentations, scripts, talking points, articles, documents, etc.
• Prepares and/or reviews briefing documents on a variety of topics, including thought leadership events for executives
• Oversees external communication policies and provides training as necessary
• Assists with content development for the company website, working with colleagues at all levels to shape and develop compelling content that aligns with the company's purpose, vision, and strategic priorities
• Assists the social media team to build an integrated social media content strategy for various audiences, including media, customers, team members, and other stakeholders
• Manages the work of outside agencies (public relations, etc.)
• Occasionally serves as company spokesperson when needed

Requirements

• 8+ years related experience in a similar environment within communications, public relations, or media
• 1-3 years of experience in supervising
• Master's degree in marketing, communications, or related field, and/or equivalent combination of education and experience
• In lieu of degree, 10+ years of experience is required

Nice-to-haves

• Previous experience in dental/retail/healthcare industry

Benefits

• Medical, dental, and vision insurance
• Paid time off
• Tuition Reimbursement
• 401K
• Paid time to volunteer in your local community