About the position
At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. As a Senior Marketing Manager for the Caremark Brand and Content Strategy team, you will be addressing the needs of our clients and members by developing and executing a thought leadership strategy that delivers on our messaging pillars and drives our audience to engage digitally. Specifically, you will directly support the content ideation, development and distribution for the Caremark brand. The Senior Manager requires a client-obsessed mindset with ability to understand the buying journey, digest & interpret data and research, and drive the development and execution of integrated content strategies. This role is best suited for someone who is collaborative in nature and highly adaptable, demonstrates strong strategic problem-solving skills, is naturally curious and has experience working across highly matrixed organizations with a variety of business partners and senior leaders. This role requires attention to detail, ability to manage large, multi-faceted projects and a deep knowledge of B2B and B2C strategy development and execution.
Responsibilities
- Bring our value prop and messaging pillars to life through a steady cadence of engaging, agile thought leadership content
- Synthesize client and member insights, campaign data, and competitive and internal research to help shape our thought leadership strategy and tactics
- Support end-to-end distribution related to each thought leadership piece
- Cross functional collaboration on content development and delivery, including creative, analytics, digital, product, clinical, operations and legal, and external agency partners
- Provide feedback on creative execution and marketing activations to ensure the results are delivering on goals and KPIs
- Support research to test optimized formats and establish benchmarks
Requirements
- 7+ years experience in a marketing related field
- 2+ years experience in content generation and distribution role
- 2+ years experience leading people
- Experience supporting B2C and B2B campaign strategies, integrated marketing plans, and communication development
- Strategic and analytic thinking with problem-solving skills and the ability to look into details while keeping in mind the strategy in place.
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
- Excellent relationship-building skills, with proven ability to influence and impact and build consensus across all levels of the organization
- Strong organizational skills with ability to balance multiple projects
- Analytically comfortable interpreting data; ability to summarize member insights, campaign data, research and communicate insights and opportunity areas
Nice-to-haves
- Healthcare experience or experience or other regulated industry experience
- Experience working in large, matrixed organizations
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
