Sr Mgr, Product Marketing, Co-Brand Credit Card

About the position

This job leads complex projects requiring an understanding of current business trends and collaborates with cross-functional teams to resolve product marketing challenges. They develop strategies that improve global processes and analyze customer feedback to refine product messaging. This role also involves mentoring junior team members, ensuring adherence to best practices in product marketing.

Responsibilities

• Partner with Product, Marketing, and Sales teams to drive product commercial success
• Champion customer needs to ensure products address key pain points and deliver value
• Develop and execute go-to-market plans for new product launches and feature updates
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
• Collaborate with client-facing teams to gather customer feedback and refine product positioning
• Support the launch of new markets and offers by coordinating with global and regional teams
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share
• Provide expertise on product capabilities, value propositions, and best use cases
• Monitor product performance metrics and identify opportunities for growth and optimization
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Requirements

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience
• 8-10 years of experience in Co-Brand Credit Card Product Marketing
• Experience with go-to-market (GTM) strategies, new credit card product launches, generating qualitative and quantitative insights and creating exceptional marketing experiences that ignite and excite customers
• Knowledge of AI and/or other automation tools
• Strong visionary mindset that doesn’t get bogged down with thoughts of limitation
• Team player who builds relations across functions and collaborates effectively to deliver customer value and business outcomes
• Outcome-oriented agile thinker, fast learner
• MBA preferred

Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Annual performance bonus
• Equity
• Medical, dental, vision, and other benefits