Sr. Omnichannel Marketing Manager

About the position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?

Responsibilities

• Create and execute shopper marketing strategies that drive conversion and loyalty across key retail partners, both in-store and online.
• Partner with retailers (e.g., Walmart, Sam's Club) to develop joint business plans, in-store activations, and digital shopper programs.
• Lead the development of integrated marketing campaigns across in-store, digital, e-commerce, and social touchpoints to enhance the shopper experience.
• Develop and implement strategies to optimize digital shelf presence, PDP content, search performance, and retail media activations across e-commerce platforms.
• Partner with retail media networks (Walmart Connect, etc.) to execute and optimize paid digital campaigns that drive traffic and conversion.
• Leverage data, shopper insights, and category trends to influence marketing plans and drive business growth across physical and digital channels.
• Work with sales and brand teams to develop trade promotions, digital coupons, and online-exclusive offers to drive engagement and sales.
• Collaborate with brand marketing, sales, e-commerce, and insights teams to ensure alignment on shopper engagement strategies and digital growth initiatives.
• Measure campaign effectiveness, analyze sales impact across omnichannel platforms, and optimize future activations using data-driven insights.
• Oversee shopper marketing budgets, ensuring efficient allocation of resources between in-store and digital/e-commerce activations to maximize ROI.
• Create compelling, visually engaging PowerPoint presentations to communicate strategies, campaign results, and business recommendations to internal stakeholders and retail partners.

Requirements

• Experience optimizing Product Detail Pages (PDPs), leveraging A+ content, and improving Content Health Scores to drive conversion.
• Strong understanding of Walmart Connect, including Sponsored Products, Search, and Display Ads, with a focus on driving traffic and ROAS.
• Proficiency in Walmart Luminate and Retail Link to analyze performance, shopper behavior, and category insights to inform strategy.
• Ability to develop 360° marketing plans that connect in-store and online touchpoints, driving conversion through digital and physical activations.
• Experience managing digital content through platforms like Salsify or Syndigo to ensure consistent, high-quality PDP content.
• Knowledge of driving online promotions, Rollbacks, and Value Packs while aligning with Walmart's promotional calendar.
• Ability to partner with Sales, Brand, and E-Commerce teams to deliver integrated marketing plans that support Walmart growth.

Benefits

• Flexible work scheme with flexible hours, hybrid
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 12 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Annual performance bonus
• Comprehensive healthcare including mental health support and 401(k) plan matched by employer
• Family benefits including fertility support, fully paid parental leave, caregiver services
• Vacation days off, sickness leave, holidays, volunteer time off, & more