About the position
Are you ready to shape the future of enterprise AI and redefine how customers experience the next generation of Alexa? Are you excited about the opportunity to work with iconic brands and innovative companies to serve millions of customers through Alexa+? We're seeking a Senior Partner Marketing Manager to collaborate with our world-class enterprise customers, helping them leverage both voice technology and Generative AI capabilities to transform their customer experience, drive revenue and reduce costs. You will serve as a trusted marketing advisor to key enterprise accounts, developing and executing strategic marketing initiatives that help customers discover and embrace Alexa+’s ever-expanding capabilities, making their lives easier, smarter, and more delightful. This role requires a unique blend of marketing expertise, business acumen, and relationship management skills.
Responsibilities
- Define partner marketing strategy aligned with Alexa+ Enterprise growth goals
- Collaborate with key partners to create joint marketing plans, campaigns, and go-to-market strategies
- Drive thought leadership in enterprise AI adoption
- Analyze market trends and competitive landscape to inform partner marketing strategies
- Create and deliver quarterly business reviews to senior leadership on partner marketing performance
- Develop and execute integrated marketing campaigns
- Manage co-marketing budgets and ROI tracking
- Lead creative development across channels, partner-focused marketing collateral, including case studies and sales enablement materials
- Coordinate with internal teams (Product, BDSA, PR) to ensure alignment on partner marketing initiatives
- Serve as trusted advisor to enterprise partners, develop and maintain strong relationships with partner marketing teams
- Create scalable partner marketing playbooks
- Drive partner enablement and training
- Represent Alexa Enterprise at industry events, trade shows, and partner conferences
Requirements
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 7+ years of experience in partner marketing, preferably in the technology or enterprise software industry
- Proven track record of developing and executing successful partner marketing programs
- Strong understanding of B2B marketing strategies and tactics
- Excellence in data-driven decision making and executive communication
- Experience with marketing automation tools and systems
- Ability to work cross-functionally and influence without direct authority
- Knowledge of voice AI and enterprise technology landscapes is a plus
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience leading go-to-market for consumer software or hardware product launches
- Proven track record of developing and executing successful partner marketing programs
Benefits
- Full range of medical, financial, and/or other benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
