About the position
We’re looking for a strategic and execution-oriented Senior Performance Marketing Manager to join our Marketing team and lead critical efforts to grow our provider network in high-priority states. This role will be central to driving awareness, acquisition, and activation of mental health providers, ensuring we meet patient demand, maintain high-quality care, and support efficient growth. You’ll own Rula’s provider positioning strategy to differentiate our brand and establish thought leadership, while building and scaling full-funnel campaigns across digital and offline channels. This includes testing and expanding into new marketing channels—such as paid social, influencer, direct mail, referral, and community marketing—to cost-effectively reach and activate providers. You'll also tailor strategies to state-specific market dynamics and continuously optimize performance across the funnel to improve conversion and ROI. Collaboration with Product Marketing, Creative, and Sales will be key to ensuring alignment from messaging through onboarding. This is a high-impact, full-time role with significant ownership and opportunity to shape Rula’s provider growth strategy.
Responsibilities
- Lead efforts to grow the provider network in high-priority states.
- Drive awareness, acquisition, and activation of mental health providers.
- Own provider positioning strategy to differentiate the brand.
- Build and scale full-funnel campaigns across digital and offline channels.
- Test and expand into new marketing channels such as paid social, influencer, direct mail, referral, and community marketing.
- Tailor strategies to state-specific market dynamics.
- Continuously optimize performance across the funnel to improve conversion and ROI.
- Collaborate with Product Marketing, Creative, and Sales for coordinated go-to-market execution.
Requirements
- 7+ years of experience in performance or growth marketing, with a focus on B2B2C or multi-sided marketplaces.
- Proven track record of launching multi-channel acquisition campaigns with measurable ROI and CAC improvement.
- Strong analytical skills with experience in experimentation (A/B testing), performance reporting, and marketing attribution.
- Experience partnering cross-functionally with Product Marketing, Creative, and Sales teams.
- Proven ability to operate effectively in fast-paced, ambiguous environments.
- Excellent written and verbal communication skills.
Nice-to-haves
- Experience with state-level/localized marketing strategies or geo-targeted campaigns.
- Prior ownership of provider- or clinician-facing acquisition initiatives in healthcare or health tech.
- Familiarity with marketplace dynamics where supply and demand must grow in tandem.
- Strong understanding of behavioral segmentation and persona development.
- Comfort with low-fidelity testing and agile experimentation cycles.
Benefits
- 100% remote work environment (US-based only).
- Attractive pay and benefits with full transparency of pay ranges.
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
- 401(k) plan access.
- Generous time-off policies including 2 company-wide shutdown weeks each year.
- Paid parental leave for all parents.
- Employee Assistance Program (EAP) for mental and physical health support.
- New hire home office stipend.
- Quarterly department stipend for team-building activities.
- Wellness events and lunch & learns.
- Community and employee resource groups.
