About the position
BIOTRONIK is one of the leading manufacturers of cardio- and endovascular implants and catheters for cardiac rhythm management, electrophysiology and vascular intervention. As a globally active company headquartered in Berlin, Germany, we develop, produce and distribute high-quality medical products based on the latest technology and research. Our success is based on the competence and results-oriented cooperation of our employees. BIOTRONIK is seeking a Senior Product Manager to join our dynamic Marketing Team. In this role, you will take ownership of the full commercial life cycle of our products, from launch strategy to market execution. Key responsibilities include defining and implementing product positioning, crafting compelling messaging, and driving impactful marketing campaigns and programs. Additionally, you'll collaborate closely with global product development and management teams, providing vital US market insights to shape product innovation and strategy.
Responsibilities
- Takes ownership of one or multiple products within the portfolio
- Develops and regularly updates the strategic marketing plan including commercial tactics and product development needs
- Leads execution of the planned commercial marketing tactics for products and services
- Demonstrates a solid understanding of the relevant US total addressable market and market trends and regularly communicates trends with leadership
- Demonstrates a solid understanding of BIOTRONIK's product line, competitive advantages and potential weaknesses, and makes recommendations for change based on this knowledge
- Demonstrates fluency in the clinical terminology, internal and external policies, regulatory environment and technical specifications of the CRM industry
- Stays up to date on competitive activities, developments, clinical data and products and regularly communicates these with leadership
- Has functional knowledge of reimbursement, sales, marketing channels and other relevant industry influences
- Seeks input from key internal and external stakeholders in an effort to strengthen plans or challenge assumptions
- Has strong and constructive relationships among colleagues in Marketing and other cross-functional departments and coordinates with these groups to make the commercialization processes seamless
- Uses product planning to choose and prioritize projects and will lead commercialization of multiple intermediate to large projects
- Tracks and maintains projects within identified budget, ensuring cost-saving measures where appropriate
- Demonstrates an understanding of forecasting and obsolescence requirements for product planning
- Communicates with internal and external stakeholders ensuring an understanding of product plans
- Demonstrates established relationships with the Sales organization
- Is considered a knowledge resource for all Marketing & Training colleagues including management
- Understands individual roles and teaches junior marketers to work effectively with their colleagues
Requirements
- 1-3 years of commercial marketing experience; preferably in Cardiac Rhythm Management product manufacturing and marketing business
- Demonstrated ability to understand, interpret, plan and execute effectively in order to overcome technically complex product challenges and choices made by highly educated decision makers who operate within strong influence networks
- Bachelor's degree required - MBA Preferred
- CRM certifications considered as a positive differentiating factor
Benefits
- Full-time position
- Hybrid work location
- Approximately 30% travel required
