About the position
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential. Amazon Business (AB) is seeking a smart, creative, and self-directed Sr. Product Marketing Manager to support the engagement of small US business customers, owning the marketing execution. You will deliver engaging merchandising experiences that drive discoverability and adoption of AB value propositions to make business customers come back and chose AB for their procurement needs. To be successful in this role, this individual will work with stakeholders across different charters to launch marketing campaigns and optimize execution through scale and continuous experimentation. We are looking for an individual with broad experience in multi-channel marketing across (online, digital, and email), with product marketing experience. This role requires a combination of building marketing strategy and skills in hands-on marketing execution, problem solving, relationship building, and new idea generation. The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you're looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Responsibilities
- Own the go-to-market strategy and marketing execution to bring business customers back to AB
- Deliver multi-channel marketing campaigns, onsite experiences, and promotional communication for B2B customers
- Apply key insights into business actions and push for new ways to achieve objectives at scale
- Define business metrics, mechanisms to measure success, and testing plan to optimize marketing execution
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Work closely with Product Managers, Marketing, and US Tech teams to deliver creative and engaging marketing solutions
- Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
- Seek ways to utilize marketing automation to improve processes and productivity
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
