About the position
Blink, an Amazon company, is at the forefront of the consumer electronics home security market, is the result of one of the most successful Kickstarter campaigns ever, and has been growing at an astounding rate since the first product introduction in 2016. We strive to always gives customers more for less. Our affordable line of devices makes it easy and convenient to keep family and loved ones safe and secure. With wireless and wire-free options, market leading up-to-two-year battery life, and a delightfully intuitive user experience, Blink has democratized smart home security as the go-to value brand for intentionally simple, cost-effective security solutions. With Blink, value doesn’t mean expecting less, it means getting more. And with our scrappy, savvy, do-more-with-less mindset and charming personality, we make peace of mind accessible to everyone. Blink and get more. As we scale our marketing efforts and bring new innovations to market, we’re looking for a strategic and execution-focused Product Marketing Manager (PMM) to join our team. The Blink Product Marketing team balances start-up nimbleness with scaled, customer-obsessed, data-driven decision making. We're responsible for bringing to market all areas of our roadmap while building lasting customer relationships. In this role, you’ll own the go-to-market strategy for Blink’s expanding portfolio. You’ll help define positioning, create compelling messaging, and partner cross-functionally to drive product launches, campaigns, and customer engagement across all touchpoints. You’ll be equal parts customer advocate, strategist, and marketer.
Responsibilities
- Craft and refine value propositions, messaging frameworks, and product narratives that resonate with our target
- Lead end-to-end integrated marketing campaigns spanning product launches, brand initiatives, evergreen content, and partnership programs
- Develop comprehensive upgrade strategies and messaging to drive customer retention and multi-device adoption
- Create and execute content strategies that educate customers and showcase product value, including technical differentiators like proprietary chipset technology and advanced features
- Drive customer segmentation and journey mapping to deliver personalized marketing experiences
- Build and maintain strong cross-organizational relationships with product, creative, social, paid media, and lifecycle marketing to ensure seamless execution of marketing initiatives
- Develop sales tools and collateral to support retail teams and other selling partners
- Manage creative development across all touchpoints, including packaging, digital assets, and educational content
- Analyze consumer behavior, market trends, and competitive landscape to inform positioning and GTM strategies
- Leverage research, data, and testing to understand customer needs, segment audiences, and identify growth opportunities
- Set KPIs and analyze performance of marketing efforts to inform future strategies and optimizations
- Lead strategic recommendations and influence senior leadership decisions with data-driven insights
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- Medical benefits
- Financial benefits
- Equity options
- Sign-on payments
