Sr. Product Marketing Manager - Data Management

About the position

Alteryx is seeking a Senior Product Marketing Manager (PMM) to lead the messaging and go-to-market efforts for Alteryx One's enterprise-grade data and information management capabilities. This role is a unique opportunity for a strategic thinker who understands the nuances of enterprise data architecture, cloud platforms, and modern IT standards. You'll work at the intersection of Product, Sales, Solutions Engineering, and Marketing to effectively communicate the value of Alteryx One's strengths in data governance, security, and platform integrations. This role requires both technical fluency and a knack for crafting messaging that resonates with IT stakeholders.

Responsibilities

• Develop compelling, differentiated messaging that articulates the strengths of Alteryx One platform in the areas of data management, data governance, and platform integrations.
• Translate complex technical features into straightforward value propositions that appeal to IT audiences, emphasizing business impact.
• Design and execute effective launch and campaign strategies for cloud-based and hybrid solutions by collaborating with cross-functional teams.
• Create tools and enablement that equip sales teams to confidently address the needs of technical buyers, shorten sales cycles, and enhance win rates.
• Act as the subject matter expert on IT personas, using these insights to shape marketing strategies and inform product development priorities.
• Drive strategic launch initiatives and lead release readiness for enhancements related to data security, scalability, and integrations.
• Partner with Solutions Engineering to understand customer challenges and reflect these insights across all communications and strategies.
• Influence the product roadmap by working closely with Product Management, sharing market trends, customer feedback, and emerging needs.
• Produce high-quality materials that support various initiatives, including field enablement, demand generation, and analyst relations.

Requirements

• 5-8+ years of product marketing for B2B technology, focusing on data management, cloud platforms, or enterprise infrastructure.
• Experience with cloud data platforms like Snowflake, Databricks, and BigQuery, and how they are used in enterprise analytics ecosystems.
• Technical knowledge in areas such as data governance, security, integration, and data architecture.
• Demonstrated ability to market to IT stakeholders by addressing their specific priorities and decision-making processes.
• Strong collaboration skills with a history of successful partnerships across teams like Product, Sales, and Solutions Engineering.
• Exceptional communication skills to effectively convey technical ideas to varied audiences.
• Ability to create sales enablement assets that resonate with technical buyers and reinforce product credibility.
• Experience working in or alongside data-driven organizations with cloud, hybrid, and on-prem architectures.
• Demonstrated ability to conceptualize and execute GTM strategies for technical solutions.

Nice-to-haves

• Background in companies specializing in hyperscale, data platforms, or cybersecurity and compliance.
• Previous roles in solution architecture, data architecture, or technical consulting.
• Familiarity with low-code/no-code platforms and AI-driven tools for analytics.
• Insight into self-service analytics and an understanding of IT perspectives on this model.

Benefits

• Medical insurance
• Retirement plans
• Financial wellness programs
• Wellness programs
• Time off
• Employee discounts