About the position
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us. Role Summary: Leads product marketing for significantly large set of products/capabilities of strategic importance within a segment/country. Develops the marketing strategy and vision for value proposition, messaging, target audience profile, and campaigns with a focus on the client experience journey and needs. Analyzes client requirements to prioritize product focus and may inform product offerings for product development and product management. Works closely with all key stakeholders, including, but not limited to country/segment leaders, PM/PSs, and Asset Class Product Managers, Sales and Marketing teams. Requires deep client knowledge and asset management experience.
Responsibilities
- Establishes the strategic approach for marketing and monitoring a suite of model portfolio products and the Firm's capabilities based on the US Intermediary segment's goals and objectives.
- Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with segment leads.
- Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
- Develops differentiated value propositions and messaging for segments based on deep understanding of T. Rowe Price's model portfolio capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
- May develop custom collateral for specific target audiences.
- Understands the business objectives within a segment to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership.
- Develops custom content for specific target audiences.
- Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience.
- 8+ years of total relevant work experience.
Nice-to-haves
- Knowledge of model portfolio products and their application to US wealth advisor market.
- Experience working in the asset management or wealth management business.
- Strong writing and communication skills.
- Experience in the development of digital content.
- Demonstrated ability to think critically and challenge stakeholders.
Benefits
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
