About the position
Come build the future with us! We are seeking a strategic and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to support our Multi-Channel Fulfillment (MCF) business. In this role, you will lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for services used by eCommerce sellers to drive growth across multiple sales channels (ecommerce DTC sites, marketplaces, and social shopping sites). As a B2B Product Marketing Manager, you'll be responsible for deeply understanding the needs of omnichannel merchants, positioning our fulfillment capabilities to meet those needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints.
Responsibilities
- Lead GTM Strategy for MCF: Own end-to-end GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and engagement.
- Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
- Messaging & Positioning: Develop clear, compelling product positioning and differentiated messaging that speaks to merchant pain points like fulfillment speed, cost, scalability, and inventory management.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, solution briefs, web copy, email sequences, case studies, and video scripts.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance & Optimization: Define KPIs for GTM success (e.g., merchant acquisition, feature adoption, funnel conversion) and adjust strategies based on insights and feedback.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, Merchant Success, Channel Partnerships, Ops, and Legal to ensure alignment and flawless execution.
Requirements
- 6+ years of experience in B2B product marketing or product management, ideally in logistics or eCommerce businesses.
- Demonstrated success in driving GTM strategy and execution for technical or service-based products.
- Deep understanding of eCommerce ecosystems, including marketplaces, direct-to-consumer brands, and selling tools.
- Exceptional storytelling, writing, and presentation skills.
- Strong analytical mindset and experience using customer insights and performance data to drive decisions.
- Bachelor's degree in marketing, business, technology, and/or relevant field of study such as computer science and/or cloud computing.
Nice-to-haves
- Experience marketing logistics, fulfillment services, or back-end commerce infrastructure.
- Familiarity with merchant platforms (Shopify, Magento, WooCommerce, etc.) and integration ecosystems.
- MBA or advanced degree in marketing, strategy, or related field is a plus.
Benefits
- Full range of medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
