About the position
Amazon Devices-the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines-is seeking a high-performing, innovative, results-oriented and customer-obsessed Senior Product Marketing Manager to own and manage our paid search marketing programs. Search represents a core pathway that customers use to discover, learn about and ultimately purchase Amazon Devices. With the rapid growth and consumer adoption of Generative AI tools, the overall search landscape is at a pivotal inflection point. This is a unique opportunity to drive channel growth and provide thought leadership on paid search for the Amazon Devices business. In this IC role, you will focus on how we maximize the results we achieve from our paid search marketing efforts and function as Devices paid search subject matter expert. You will own channel strategy and serve as our primary point of contact with Amazon's centralized marketing teams. Your insights on performance will help leaders across the Devices org understand the impact and contribution from the channel and the experimentation roadmap you develop, in partnership with Devices product line and data teams, will help us further optimize our paid search program. The ideal candidate will be highly analytical; must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in online customer acquisition marketing, with a strong preference for previous enterprise paid search experience and will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. A day in the life: Every day will be different and unique, a typical day might include 1) Presenting channel strategy & results to product line marketing leaders, 2) preparing assets for an upcoming new device launch while 3) analyzing results from the current channel experiment that is scheduled to end next week. The position is based in Seattle, covering the North America region.
Responsibilities
- Own and manage paid search marketing programs for Amazon Devices.
- Maximize results from paid search marketing efforts.
- Serve as the primary point of contact with Amazon's centralized marketing teams.
- Provide insights on performance to help leaders understand the impact of the channel.
- Develop an experimentation roadmap in partnership with product line and data teams.
- Present channel strategy and results to product line marketing leaders.
- Prepare assets for upcoming new device launches.
- Analyze results from current channel experiments.
Requirements
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
Nice-to-haves
- Experience using SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Benefits
- Equity and sign-on payments may be provided as part of a total compensation package.
- Full range of medical, financial, and/or other benefits.
